Mar 19, 2021 00:54
3 yrs ago
15 viewers *
English term
cold canvassing
GBK
English to Bulgarian
Marketing
Marketing / Market Research
Definition from
MBA Skool:
a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.
Example sentences:
Because of the frequency of rejections in cold canvassing, the sales guys involved in it need to have the right attitude so that they do not get motivated. (Marketing91)
Cold canvassing is also a prospecting tactic but entails approaching your prospects door-to-door at their office or place of residence. Canvassing campaigns can also have a goal of collecting information about prospects rather than direct selling (Close)
If you locate your prospects in high concentration in a territory, then cold canvassing will work well. If your prospects are spread out, then walking/driving will become time-consuming, and the tactic won’t be as effective. (Sales Pro Central)
Proposed translations
(Bulgarian)
| 4 | „Студено“ обаждане или „студен“ контакт |
Liana Kamenova
|
Change log
Mar 4, 2021 20:37: changed "Kudoz queue" from "In queue" to "Public"
Mar 19, 2021 00:54: changed "Stage" from "Preparation" to "Submission"
Mar 22, 2021 00:54: changed "Stage" from "Submission" to "Selection"
Mar 29, 2021 01:55:
Apr 18, 2021 01:55:
May 18, 2021 01:55:
Proposed translations
10 days
Liana Kamenova
Bulgaria
Bulgaria
Bulgaria
Marketing, Government, Health
Native in: Bulgarian 
Works in: English to Bulgarian, Spanish to Bulgarian, Bulgarian to Spanish
Related KudoZ points
:
8
„Студено“ обаждане или „студен“ контакт
Definition from
The Digital Print:
Студено обаждане(cold calling) или студен контакт е първото обаждане или среща, които прави търговецът, за да се свърже с непознат потенциален клиент. Търговците го наричат още прозвънявания – да се обадиш на някого, когото не познаваш и да се опиташ за спечелиш вниманието му, за да му предложиш среща или конкретна оферта.
Example sentences:
Няколко телефонни обаждания от различни фирми, които приех през последния месец за пореден път ме наведоха на мисълта колко трудно, тежко и безперспективно е продавач да продава на клиент чрез т.нар. “студено обаждане”. (Нова визия)
Привличането на клиенти чрез „студени обаждания“ означава непрекъснато актуализиране на базата данни на потенциалните клиенти. (Punto Marinero)
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