English to Chinese Bus/Financial Marketing branding

After decades of creating advertising, many marketers have built up strong skill sets in some content related areas. They have learned their way around the design studio and the video production set. Many are familiar with web development and user experience concepts. So longer form content doesn’t seem like it should be much of a challenge.

The problem is that content is not a long-form version of advertising, but an extension of publishing. The goal isn’t to grab attention, but to hold it. Instead of always trying to “cut through the clutter,” marketers need to build an ongoing relationship with consumers and inspire them to advocate for their brand.