English to French Marketing Photography/Imaging (& Graphic Arts) Description d\\\'un poste

Bonjour,

Dans la description d'un poste de responsable de projets figure le mot HIT (competitor) campaigns. Je cherche la signification de HIT.

Merci beaucoup :)

Voici le paragraphe :
THE RESPONSIBILITIES

1. Project management
• Manage art working, adaptation and production (as required) of 3D and 2D materials including:
• Art working of co-branded / retailer specific materials
• Co-operative tactical work – e.g. retailer catalogue page, flyers
• Non-core POS items for NPD or promotions i.e. items which are essential for local market, but not produced globally
• Market specific social media creative
• Art working and production of HIT (competitor) campaigns. (Group will create core creative and hand over agreed messaging and visual framework for production into required formats)