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surround session

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13:57 Mar 29, 2010
English to Indonesian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: surround session
Definition from Crucial Marketing:
Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit.

Example sentence(s):
  • Although a surround session actually continues until the user leaves the site, NYTimes.com said it plans to package and sell sessions using a minimum of five pages' worth of ads. Incisive Interactive Marketing LLC
  • The focus of Surround Sessions is to expose a user to the messaging of an exclusive advertiser for an extended period of time, in an effort to improve advertising efficiency. Dynamic Logic Inc.
  • A surround session is "triggered" when the user hits an agreed page, and then for the next 6-8 pages that user sees only advertising from one advertiser. The Guardian
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Summary of translations provided
3sesi kepung
Niken Paramita


  

Translations offered


16 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
sesi kepung


Definition from inconcept.wordpress.com:
Urutan iklan di mana pengunjung menerima satu pemasang iklan dari seluruh situs di seluruh kunjungan. (inconcept.wordpress.com)

Example sentence(s):
  • Dalam sebuah “surround session”, pengiklan memiliki semua atau sebagian besar iklan pada setiap halaman untuk pengunjung kunjungi seluruh situs. - inconcept.wordpress.com  
  • Baru-baru ini diperkenalkan oleh unit online New York Times, “surround session” adalah menciptakan buzz utama dalam komunitas iklan online. - inconcept.wordpress.com  

Explanation:
Dalam inconcept.wordpress.com, disebutkan padanan kata "surround session" adalah "sesi mengelilingi". Akan tetapi, jika dilihat contoh surround session (seperti pada demo surround session-nya nytimes.com), iklan dalam setiap halaman bukan hanya "mengelilingi" pengunjung website, tapi juga "mengepung".
Niken Paramita
Indonesia
Local time: 10:58
Native speaker of: Native in IndonesianIndonesian, Native in JavaneseJavanese
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