English to Russian Tech/Engineering Computers (general)

Доброго времени суток.

В книге об использовании ИИ в маркетинга есть глава, написанная сотрудниками Mercedes-Benz Consulting.

Digital Labor and What Needs to Be Considered from a Costumer Perspective
Alex Dogariu, Nicolas Maltry, Mercedes-Benz Consulting

In this use case by Mercedes-Benz Consulting the experience from thousands of real-life customer/Digital Labor interactions as well as numerous customer research studies on Digital Labor are summarised and the necessity for a centralised platform approach towards Digital Labor is elaborated on.

The landscape for customer management, customer experience, CRM and customer service is changing rapidly due to the evolution in AI and its growing adoption in real-life **use cases**. One particularly rapid growing application of AI are Chatbots and Digital Assistants in customer interaction. The trend towards the automation of work and the associated savings potential in terms of workforce creates also great concerns, skepticism and fear among the workforce and thus also in the public perception. In addition to contributions on the opportunities of digitalisation, AI and automation, there is always talk about demands for regulations and guidelines. For example, trade unions speak of “job killing by artificial intelligence”. The integration of human and AI-based labor is thus very important, but won’t be further discussed in this use case.

“Mercedes-Benz Consulting analysis of various contact centre data in the automative sector revealed that 80% of...

В словарях use case переводится как сценарий или вариант использования, но вот как лучше перевести In this use case by Mercedes-Benz Consulting?

Спасибо.