Nov 13, 2020 00:54
3 yrs ago
5 viewers *
English term

frequency cap

GBK English to Slovak Marketing Advertising / Public Relations
Definition from Marketing Terms:
restriction on the amount of times a specific visitor is shown a particular advertisement.
Example sentences:
Setting a frequency cap for online advertising campaigns is almost always recommended in most situations, unless you're running remarketing or brand awareness campaigns (where CTR is not your KPI) (AdGlare)
3/24 is the generally the best frequency cap for some unfathomable sociological reason, as on average more users will click on your ad if they see it 3 times per day. (The Online Advertising Guide)
If the videos you set a cap for are in other video campaigns, impressions from those campaigns for a given user will count towards the frequency cap. This only applies to in-stream and bumper ads. (Instapage)
Proposed translations (Slovak)
4 obmedzenie frekvencie
Change log

Oct 25, 2020 18:20: changed "Kudoz queue" from "In queue" to "Public"

Nov 13, 2020 00:54: changed "Stage" from "Preparation" to "Submission"

Nov 16, 2020 01:55: changed "Stage" from "Submission" to "Selection"

Nov 23, 2020 01:55:

Dec 13, 2020 01:55:

Jan 12, 2021 01:55:

Discussion

Stefan Pecen Nov 16, 2020:
medzná frekvencia medzná frekvencia

Proposed translations

471 days

obmedzenie frekvencie

Definition from Google Ads Pomocník:
Obmedzenie frekvencie vám umožňuje obmedziť počet zobrazení reklám tej istej osobe.
Example sentences:
Obmedzenie frekvencie môžete používať iba v sekcii Správa frekvencie v nastaveniach kampane. (Google Ads Pomocník)
Užívatelia sú na reklamný obsah v prostredí YouTube citliví, a preto netreba zabúdať na obmedzenie frekvencie a čo najpresnejšie vybrať cieľovú skupinu. (Digiline)
Aby ste vašou reklamou viac neotrávili, ako zaujali, dbajte na obmedzenie frekvencie zobrazovania. (Basta Digital)
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