This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Swedish
  3. Advertising / Public Relations

creative brief

Swedish translation: kreativ brief

11:41 Aug 24, 2009
English to Swedish translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: creative brief
Förekommer i text om utformning av trafiksäkerhetskampanjer:

"At this first meeting, you should define the general objective of the campaign, as well as discuss the campaign strategy, in order to know what your needs are. Based on these needs, you should get together with the campaign partners to identify the resources you already have and the ones you will have to find elsewhere. You should draft the first version of the creative brief, including all information that has been gathered up to this point. The creative brief will serve as the central reference document of the campaign and will be updated throughout the campaign process."

Jag får många träffar på "kreativ brief" som verkar vara ett vedertaget uttryck. Skulle dock gärna vilja använda ett svenskt uttryck, finns det något?
Marja Netzell
Local time: 19:56
Swedish translation:kreativ brief
Explanation:
Du är helt rätt på det, kreativ brief är det som används även på "helsvenska" och har gjorts sedan begreppet infördes på 60-70-talet.
Selected response from:

Robert Block
Thailand
Local time: 00:56
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +2kreativ brief
Robert Block
4kommunikativ plattform
Ulf Norlinger


  

Answers


7 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
kreativ brief


Explanation:
Du är helt rätt på det, kreativ brief är det som används även på "helsvenska" och har gjorts sedan begreppet infördes på 60-70-talet.

Robert Block
Thailand
Local time: 00:56
Specializes in field
Native speaker of: Native in SwedishSwedish
PRO pts in category: 12
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  gunillavw: gunilla vw
21 hrs
agree  L. K.
2 days 6 hrs
Login to enter a peer comment (or grade)

22 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
kommunikativ plattform


Explanation:
Eftersom du söker en svensk term (och dessutom redan har föreslagit "Kreativ brief" själv(!) som visserligen är vedertaget men ett ganska osvenskt utryck).

"Kommunikativ plattform" används av flera reklambyråer och är numera ganska spritt.


Example sentence(s):
  • Terminologin är lite lös i kanterna och varierar från byrå till byrå. Traditionellt kallas den kreativ brief, ibland kallas den för kommunikativ brief eller kommunikativ plattform.

    Reference: http://www.marknadsakuten.com/pm/pm7_txt.htm
Ulf Norlinger
Sweden
Local time: 19:56
Native speaker of: Native in SwedishSwedish
PRO pts in category: 4
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search