Jun 3, 2010 14:59
14 yrs ago
English term
Argentina
ProZ.com Member Services & Support Staff
Native in: Spanish 
, Kinyarwanda , Zuni , American Sign Language
Works in: English to Spanish, Chamorro to Kinyarwanda, English to Gujarati, and 13 more.
click and mortar
GBK
English to Swedish
Marketing
Internet, e-Commerce
Definition from
DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.
Example sentences:
The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. (Microsoft News Center)
Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. (facworld.com)
Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. (Journal of Interactive Advertising)
Change log
Jun 3, 2010 14:42: changed "Kudoz queue" from "In queue" to "Public"
Jun 3, 2010 14:59: changed "Stage" from "Preparation" to "Submission"
Jun 6, 2010 15:57: changed "Stage" from "Submission" to "Selection"
Jun 13, 2010 15:57:
Jul 3, 2010 15:57:
Aug 2, 2010 15:57: