English to Swedish Marketing Marketing marknadsföring

Much media attention was paid to a trial where business travellers could actually choose who they wanted to sit next to, based on Q profiles. X uses all of these channels alternatively by using push and pull techniques. For example, via push app notifications X makes passengers aware of gate changes, and boarding passes no longer need to be printed out, but can be downloaded on to the phone either via email, SMS or via their own app. Customers choose their own personally preferred channel/device for this.

push and pull techniques. Sedan även "push app notifications". Betyder push samma sak där?