Glossary entry (derived from question below)
French term or phrase:
(s'nscrire) en réserve blanche
English translation:
reversed out in white
Added to glossary by
Tony M
Apr 9, 2021 13:13
3 yrs ago
62 viewers *
French term
United Kingdom
LAWYER-LINGUIST, ACCREDITED INTERPRETER
Native in: English (Variant: British)
Works in: French to English, Dutch to English, German to English, and 18 more.
Réserve blanche
French to English
Bus/Financial
Business/Commerce (general)
Engineering test report
Lorsque le logo est imprime sur un fond fonce, il s'inscrit en reserve blanche.
Note: this has nothing to do with wine!
Note: this has nothing to do with wine!
Proposed translations
(English)
| 4 | reversed out in white |
Tony M
|
| 4 | white reserve |
MassimoA
|
| 3 | negative text |
Althea Draper
|
| 3 | in white knockout type / 'knocked out' in white |
Andrzej Ziomek
|
| 3 -1 | A reserve |
AkretcheFazia
|
References
| Previous Kudoz answers |
Rob Grayson
|
Change log
Apr 9, 2021 20:11: Yolanda Broad changed "Term asked" from "Reserve blanche" to "Réserve blanche"
Apr 14, 2021 07:10: Tony M changed "Edited KOG entry" from "<a href="/profile/97696">John Farebrother's</a> old entry - "Réserve blanche"" to ""reversed out in white""
Proposed translations
2 hrs
French term (edited):
en réserve blanche
Selected
reversed out in white
The previous KudoZ answers are all very informative, and mainly convey the correct idea, though there is a slight nuance here that has only been pointed out by our much-missed contributor Bourth.
'en réserve' does generally tend to mean 'reversed out' — but of course this could simply be the inversion of any 2 principal colours in the logo; which usually comprises 2 contrasting colours, often with a marked difference in tone.
However, in the specific context here, it specifies that (whatever those original colours might have been), when it is reversed out, the lighter tone (usually the background colour) must be white, in order to show up again the darker background.
So it is vital here to include both elements in your translation.
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Note added at 2 hrs (2021-04-09 15:53:50 GMT)
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This is, of course, quite different from simply surrounding the logo by (say) a white box to help it stand out from the background.
'en réserve' does generally tend to mean 'reversed out' — but of course this could simply be the inversion of any 2 principal colours in the logo; which usually comprises 2 contrasting colours, often with a marked difference in tone.
However, in the specific context here, it specifies that (whatever those original colours might have been), when it is reversed out, the lighter tone (usually the background colour) must be white, in order to show up again the darker background.
So it is vital here to include both elements in your translation.
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Note added at 2 hrs (2021-04-09 15:53:50 GMT)
--------------------------------------------------
This is, of course, quite different from simply surrounding the logo by (say) a white box to help it stand out from the background.
4 KudoZ points awarded for this answer.
Comment: "Many thanks"
4 hrs
Althea Draper
United Kingdom
United Kingdom
Native in English
United Kingdom
Freelance Medical Translator, MA (Hons)
Native in: English (Variants: British, Scottish) 
Works in: French to English, Spanish to English, English
Related KudoZ points
:
8
French term (edited):
Reserve blanche
negative text
Three examples referring to negative text in printed media use
"When thin white (negative) text quality is most important, then Text/Graphics Enhancement should be set to OFF "
https://communities.efi.com/s/article/Fine-white-text-prints...
"You really want to use a particular typeface, but you're a little worried. You've heard that serifs sometimes suffer when printed reversed or negative (white on black). You hope it will look just fine"
https://luminousworks.com/negativeText.html
"As it is difficult to keep small negative text legible, this should be set semi-bold at a minimum size of 6-8 pt, depending on the font."
https://amerplast.com/design-instructions-flexo-printing/
Two examples referring to on screen use
"Use colors with high contrast between the text and the background. Optimal legibility requires black text on white background (so-called positive text). White text on a black background (negative text) is almost as good. Although the contrast ratio is the same as for positive text, the inverted color scheme throws people off a little and slows their reading slightly"
https://medium.com/@icons8/pros-and-cons-of-text-and-backgro...
"Use colors with high contrast between the text and the background. Optimal legibility requires black text on white background (so-called positive text). White text on a black background (negative text) is almost as good"
https://web.mst.edu/~rhall/web_design/color_readability.html
"When thin white (negative) text quality is most important, then Text/Graphics Enhancement should be set to OFF "
https://communities.efi.com/s/article/Fine-white-text-prints...
"You really want to use a particular typeface, but you're a little worried. You've heard that serifs sometimes suffer when printed reversed or negative (white on black). You hope it will look just fine"
https://luminousworks.com/negativeText.html
"As it is difficult to keep small negative text legible, this should be set semi-bold at a minimum size of 6-8 pt, depending on the font."
https://amerplast.com/design-instructions-flexo-printing/
Two examples referring to on screen use
"Use colors with high contrast between the text and the background. Optimal legibility requires black text on white background (so-called positive text). White text on a black background (negative text) is almost as good. Although the contrast ratio is the same as for positive text, the inverted color scheme throws people off a little and slows their reading slightly"
https://medium.com/@icons8/pros-and-cons-of-text-and-backgro...
"Use colors with high contrast between the text and the background. Optimal legibility requires black text on white background (so-called positive text). White text on a black background (negative text) is almost as good"
https://web.mst.edu/~rhall/web_design/color_readability.html
-1
19 hrs
AkretcheFazia
United States
United States
Native in French
Specializes in field
United States
Very fast turnaround
Native in: French
Works in: English to French, French to English, Arabic to French, and 1 more.
Related KudoZ points
:
4
A reserve
Peer comment(s):
| disagree |
Tony M
: That's not the term used in this specific context (printing)
42 mins
|
22 hrs
Andrzej Ziomek
Poland
Poland
Works in field
Poland
Jack of all trades Master of translation
Native in: Polish
Works in: English to Polish, Polish to English
in white knockout type / 'knocked out' in white
an option
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Note added at 23 hrs (2021-04-10 12:17:00 GMT)
--------------------------------------------------
https://impulsecreative.com/blog/a-good-logo-comes-with-opti...
Knockout
Sometimes no color can pack just as much of a punch as full color. Having reversed, or “knocked out,” versions of your logo rendered in all black or white work well to create contrast while still providing brand recognition.
--------------------------------------------------
Note added at 23 hrs (2021-04-10 12:17:00 GMT)
--------------------------------------------------
https://impulsecreative.com/blog/a-good-logo-comes-with-opti...
Knockout
Sometimes no color can pack just as much of a punch as full color. Having reversed, or “knocked out,” versions of your logo rendered in all black or white work well to create contrast while still providing brand recognition.
Example sentence:
I notice that white knockout type in folios sometimes looks slightly red.
23 hrs
white reserve
The reserve is here as a logo engraving, so that it appears light against the dark background.
Reference comments
5 mins
Rob Grayson
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Related KudoZ points
:
444
Reference:
Previous Kudoz answers
The question has been asked multiple times before:
https://www.proz.com/kudoz/french-to-english/printing-publis...
https://www.proz.com/kudoz/french-to-english/advertising-pub...
https://www.proz.com/kudoz/french-to-english/printing-publis...
https://www.proz.com/kudoz/french-to-english/printing-publis...
https://www.proz.com/kudoz/french-to-english/advertising-pub...
https://www.proz.com/kudoz/french-to-english/printing-publis...
Peer comments on this reference comment:
| agree |
writeaway
3 mins
|
| agree |
philgoddard
: But none of these gives a proper answer with references.
10 mins
|
| agree |
Saeed Najmi
: Answers validated by ProZ and translators
43 mins
|
| agree |
Tony M
2 hrs
|
| agree |
Rachel Fell
6 hrs
|
Discussion
'The white reserve version
This is used when the logotype is on a dark background'
Here, they use the term 'white reserve'.
'(printed) in white reserve?