Japanese to English Tech/Engineering Internet, e-Commerce

誘導用素材を使って、誘導場所を確保してください。　How should 誘導場所 be translated in the context of a place through which the user is re-directed/guided/lead to a separate special-purpose website, using picture/text/ graphics (誘導用素材) as links? This 'place' can be on a website or it can be a link in an e-newsletter etc. Translated literally, it's something like "guiding place" or "induction place", but that doesn't sound like standard IT lingo. Would "re-direct place" or "re-direct point" or something else work here?? What do you all think it should be? Thank you!!!