English to German Bus/Financial Marketing

Text über die Bankenbranche. Wie könnte man "business prospecting" übersetzen? (Eigentlich ein einfacher Begriff, zu dem mir aber keine passende Übersetzung einfallen will).

In particular, outsourcing will take place in the areas of collections, IT platforms, call centres and **business prospecting**, a trend that can already be seen today. E.g. Kessler International specialises in linkage marketing to develop business in the affinity marketing space on behalf of large international consumer credit players. Similarly Intrum Justitia, which specialises in credit management, has successfully established operations in multiple countries outside its native Sweden.