English to Italian Marketing Tourism & Travel data mining

Why is it important for hospitality
businesses to use data?
Hospitality is changing rapidly, in ways the industry
hasn’t figured out yet. You need to know what works
now, what will work soon and what used to work that
doesn’t work anymore. The actionable tips you uncover
from looking at data is how you get there.
Pricing optimization, what special offers will work for
you, where you should advertise – these are all things
you can better decide by looking at the data. Even small
improvements add up over many guests or many years.
Analytics has mainly been the territory of bigger chains
but smaller properties can take advantage, too.

(Is this phrase ok, since it is shorter than 10 words? You should really specify this limit in the input field.) TIA!