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English to Thai: ASEAN Rice Cooker Marketing Insight General field: Marketing Detailed field: Marketing / Market Research
Source text - English Background
Rice cooker is the largest category within Electrical Cooking segment for Asia Pacific Region
Rice cooker in ASEAN estimated around 8M units*and is expected to continue to grow
We see many A-brands are in these markets and we have the potential to grow this segment within the SDA Category. Participation in this category adds credibility as a SDA player in ASEAN region
Objective
To use the Rice cooker as platform to spring board for other small appliance in BEKO ASEAN market
To strengthen the category offerings by expanding the line up at the basic segment.
To offer well designed rice cooker, aligning with Beko VBL and strong proposition that sets Beko apart from the competitions
The opportunity
To have a range of new design differentiation of jar non-fuzzy range of rice cooker in the Basic segment for ASEAN market.
To build up the brand image as player in the rice cooker segment
Strategy
To launch a range of rice cooker that is targeting at different price point with different feature and design options
Business case
ASEAN Volume :- Estimated Volume Build-up of 150,000 units
RRP:- US$33 ~ US$50 (฿990 ~ ฿1490) depending on specs build up
This agreement is made on 21st May 2017 (hereinafter referred to as “Commencement date”) between
Beko Thai Company Limited, legitimately established under Thai law by Ms. Chanthana Saksanguan, Office address no. 360, Moo 3, Nong Lalok Sub-district, Baan Kai District, Rayong Province 21120, hereinafter referred to as “Employer” and
Best Image Company Limited, legitimately established under Thai law by Mr. Boonrod Indamanee, an authority acting on behalf of the company, Office address no. 18, Sriracha Nakorn 1 Street, Sriracha sub-district, Sriracha district, Chonburi province 20110, hereinafter referred to as “Contractor”
Both parties agree on the following:
English to Thai: Autonomous Maintenance - The Role of Operators in TPM General field: Tech/Engineering Detailed field: Manufacturing
Source text - English Autonomous Maintenance
The Role of Operators in TPM
This manual was prepared to refresh the knowledge of operators to participate in autonomous maintenance activities and to undertake daily maintenance operations of the machines on “autonomous maintenance” in workplaces implementing TPM. In addition, a number of practical information required to be at hand of the operator, will serve as an easily and quickly accessible reference during their work.
Step-by-Step Autonomous Maintenance
“ZERO BREAKDOWNS” is one of the most important targets of TPM. We are dreaming about a factory with all machines are operating trouble-free. Moreover, all the products produced are high-quality and scraps resulting from our operations decreased significantly.
In order to have such a factory, machine operators have to be informed on the function of the machine at expert-level. Operators must know their machines very well, take responsibility of the maintenance and use their machines with great skills. There is no other approach other than requiring the active participation of operators in maintenance operations to obtain trouble-free machines.
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Bio
Taweewat Puvorawong, an experienced and motivated freelance translator. A native Thai who spent seven years working in International companies where English is a major language for daily communication. He possesses over working experience in sales and marketing, and also a dynamic of fast moving automotive industrial environment.
You will enjoy excellent English to Thai translation services.
Every project is treated professionally by conveying the source project into perfect target language translation. Highly punctual delivery deadline, and friendly working habits.
Several projects have enjoyed translation service from him.
Keywords: marketing, e-commerce, advertising, engineering, mechanical, automotive, internet marketing, management, nutrition, health
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