Glossary entry (derived from question below)
German term or phrase:
Wiedererkennungseffekt
English translation:
brand recognition
Added to glossary by
Stephen Sadie
Feb 21, 2006 19:44
18 yrs ago
German term
Germany
Practical business experience, reliable
Native in: English
Works in: German to English, English to German
Wiedererkennungseffekt
German to English
Law/Patents
Law: Patents, Trademarks, Copyright
Retail
Henry Ford:
Um einen möglichst hohen Wiedererkennungseffekt zu erzielen und xxx als Marke im Kopf unserer Kunden lebendig werden zu lassen ist es wichtig, dass das Corporate Design der xxx GmbH eingehalten wird.
I am really looking for the original quote!
TIA
Stephen
Um einen möglichst hohen Wiedererkennungseffekt zu erzielen und xxx als Marke im Kopf unserer Kunden lebendig werden zu lassen ist es wichtig, dass das Corporate Design der xxx GmbH eingehalten wird.
I am really looking for the original quote!
TIA
Stephen
Proposed translations
(English)
| 2 +4 | brand recognition |
Lancashireman
|
| 4 | halo effect |
Isabella Becker
|
| 2 +1 | recognition effect |
Jonathan MacKerron
|
Change log
Feb 21, 2006 21:26: Astrid Elke Witte changed "Field" from "Art/Literary" to "Law/Patents" , "Field (specific)" from "Poetry & Literature" to "Law: Patents, Trademarks, Copyright"
Proposed translations
+4
32 mins
Selected
brand recognition
gets 857,000 googles ... but still no sign of the elusive Mr Ford
If brand loyalty is strong enough, customers will consistently purchase the brand when they need a product in the particular product category. The three degrees of brand loyalty are brand recognition, brand preference, and brand insistence.
http://college.hmco.com/business/pride/marketing/2000e/stude...
http://www.asiamarketresearch.com/glossary/brand-recognition...
If brand loyalty is strong enough, customers will consistently purchase the brand when they need a product in the particular product category. The three degrees of brand loyalty are brand recognition, brand preference, and brand insistence.
http://college.hmco.com/business/pride/marketing/2000e/stude...
http://www.asiamarketresearch.com/glossary/brand-recognition...
Peer comment(s):
| agree |
Lori Dendy-Molz
12 mins
|
|
Thanks, Lori. (Methinks your observation in AtA box is correct.)
|
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| agree |
doctor_suz
3 hrs
|
| agree |
Nicole Schnell
6 hrs
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| agree |
Girija Chatrath
10 hrs
|
4 KudoZ points awarded for this answer.
Comment: "thanks andrew"
+1
24 mins
Jonathan MacKerron
Native in English
Retired as of Jan 2019!
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
16
recognition effect
gets over 600 googles, but no mention of H. Ford...
58 mins
Isabella Becker
Germany
Germany
Germany
More Than Just a Translator!
Native in: Portuguese 
Works in: English to Portuguese, German to Portuguese
halo effect
halo effect - the tendency for an impression created in one area to influence opinion in another area.
I'll try find this full original quote for you.
I'll try find this full original quote for you.
Discussion