Glossary entry (derived from question below)
English term or phrase:
To lose out to the competition
Italian translation:
Essere scavalcati dalla concorrenza
Added to glossary by
Laura Massara
Jul 8, 2006 09:36
17 yrs ago
3 viewers *
English term
United Kingdom
MA in Translation, 20+ y of experience
Native in: Italian (Variant: Standard-Italy) 
Works in: English to Italian, French to Italian, Italian to English, and 2 more.
To lose out to the competition
English to Italian
Marketing
Advertising / Public Relations
Branding
In this internet age, currently with around 15 brands globally, we are competing with ourselves online for first place and will lose out to the competition longer term.
We're talking about a global company that has just changed its global brand. The above mentioned sentence is one of the reason:
Why are we undertaking this branding initiative?
· The aim of the branding initiative is to create a powerful master brand enabling us to develop a global strategy that will drive growth and marketing effectiveness.
· It will more effectively integrate our 11 year sustainability track record into our product and service categories and thus increase our brand “equity”.
· ******In this internet age, currently with around 15 brands globally, we are competing with ourselves online for first place and will lose out to the competition longer term*****.
Thanks loads for helping me understand this sentence.
We're talking about a global company that has just changed its global brand. The above mentioned sentence is one of the reason:
Why are we undertaking this branding initiative?
· The aim of the branding initiative is to create a powerful master brand enabling us to develop a global strategy that will drive growth and marketing effectiveness.
· It will more effectively integrate our 11 year sustainability track record into our product and service categories and thus increase our brand “equity”.
· ******In this internet age, currently with around 15 brands globally, we are competing with ourselves online for first place and will lose out to the competition longer term*****.
Thanks loads for helping me understand this sentence.
Proposed translations
(Italian)
| 4 | my suggestion |
irenef
|
| 4 | essere sconfitti/battuti dalla concorrenza |
Gian
|
Proposed translations
36 mins
Selected
my suggestion
Laura, I think the writer is posing a problem to justify a solution.
They need to incorporate all their brands under one new 'banner', as it were, in order to avoid fragmentation and not lose out to the competition, since their brands are now paradoxixally competig with each other.
L'unione fa la forza...
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Note added at 43 mins (2006-07-08 10:19:49 GMT)
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Ho letto il tuo commento: confermo la tua seconda interpretazione.
Il testo sta ponendo un problema in previsione di sviluppi futuri. Loro ora sono leader del mercato: addirittura, i loro marchi online si contendono il primato con altri loro marchi tradizionali. Questa frammentazione, però, può far si che nel lungo periodo essi siano scavalcati dalla concorrenza. Buon lavoro!
They need to incorporate all their brands under one new 'banner', as it were, in order to avoid fragmentation and not lose out to the competition, since their brands are now paradoxixally competig with each other.
L'unione fa la forza...
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Note added at 43 mins (2006-07-08 10:19:49 GMT)
--------------------------------------------------
Ho letto il tuo commento: confermo la tua seconda interpretazione.
Il testo sta ponendo un problema in previsione di sviluppi futuri. Loro ora sono leader del mercato: addirittura, i loro marchi online si contendono il primato con altri loro marchi tradizionali. Questa frammentazione, però, può far si che nel lungo periodo essi siano scavalcati dalla concorrenza. Buon lavoro!
Note from asker:
| The sentence isnt that clear, is it? However, think you're right, Irene. Thanks! |
4 KudoZ points awarded for this answer.
Comment: "thanks a whole lot irene!"
26 mins
essere sconfitti/battuti dalla concorrenza
in futuro/a lungo termine
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Note added at 3 hrs (2006-07-08 12:44:37 GMT) Post-grading
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sconfitti, battuti .... non significa scavalcati ?
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Note added at 3 hrs (2006-07-08 12:44:37 GMT) Post-grading
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sconfitti, battuti .... non significa scavalcati ?
Note from asker:
| Mi stanno venendo dubbi che il senso della frase non sia quello della mia nota due: O forse, l'azienda ha creato un marchio unico per raggruppare i 15 marchi esistenti. Al momento questi marchi si fanno concorrenza tra loro e questo farà sì che l'azienda sia scavalcata dalla concorrenza nel lungo periodo. |
| confermi? |
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