Jun 19, 2007 08:31
16 yrs ago
Swedish term
hålla ihop
Swedish to English
Marketing
Management
Quote from newspaper article
(Her) uppdrag är hålla ihop varumärket för ett av världens största och mest diversifierade konglomerat...
I understand this as meaning coordinate, administrate. Anyone with a better suggestion?
I understand this as meaning coordinate, administrate. Anyone with a better suggestion?
Proposed translations
+2
44 mins
Selected
promote
A literal translation would be "preserve" or "uphold", but they both sound a little passive. "Hålla ihop" is of course jargon, but it is intended to convey a sense of active promotion.
4 KudoZ points awarded for this answer.
3 hrs
assemble
Gather together
Peer comment(s):
| neutral |
Madeleine MacRae Klintebo
: It's about a (Olymic Games' ?) brand. Not IKEA furniture.
8 hrs
|
|
news to me Mac
|
6 hrs
harmonize
..bring together and harmonize...
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