índice de recuerdo
English translation: recall rate
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| 15:02 Aug 8, 2007 |
| Spanish to English translations [PRO] Social Sciences - Marketing / Market Research / Company's market study | |||||||
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|  Selected response from: Michael Powers (PhD) United States Local time: 12:47 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 +6 | recall rate |
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| 4 +1 | awareness rate |
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| 5 | brand awareness |
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| 4 | rate of advertising recall |
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Answers
7 mins confidence: 
rate of advertising recall Explanation: There's also "top of mind awareness", which is a bit more specific, and it means that when you think of a certain product or service, a specific company or brand comes to mind. I worked in advertising for more than seven years. SFU Institutional Repository: Item 1892/1544 Not surprisingly, the advergame yielded a much higher rate of recall than ... of several variables that future marketing research involving advergames will ... ir.lib.sfu.ca/handle/1892/1544?mode=full - 23k - Cached - Similar pages - Note this Social Marketing: Theoretical and Practical Perspectives - Google Books Result by Marvin E. Goldberg, Susan E. Middlestadt, Martin Fishbein - 1997 - Business & Economics - 457 pages Without prompting, the rate of recall for Health Canada's new campaign ads was 38%, compared to 20% in the Benchmark wave measuring unprompted recall of ... books.google.com/books?isbn=0805824995... - Note this |
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11 mins confidence: peer agreement (net): +1
peer agreement (net): +1awareness rate Explanation: I realize I'm spinning off on what my esteemed colleague Teju has said, I wish she had said it at the top, but I think this version should be considered. |
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55 mins confidence:
brand awareness Explanation: this term is widely used |
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4 mins confidence: peer agreement (net): +6
peer agreement (net): +6recall rate Explanation: I believe this is what it is. Mike :) -------------------------------------------------- Note added at 5 mins (2007-08-08 15:08:30 GMT) -------------------------------------------------- Yahoo! Answers - Where would I find information about advertising ...Where would I find information about advertising recall rate for a particular ... Some of the information from these reports gets published in marketing ... sg.answers.yahoo.com/question/index?qid=20070729041841AAGjnXC - 39k - Cached - Similar pages - Note this Pharma Marketing Blog: IOM Report Calls for DTC MoratoriumIn any other industry a 3% recall rate due to safety issues would be "bad." ..... Cause Marketing via YouTube: What Pharma Can Learn. ... pharmamkting.blogspot.com/2006/09/iom-report-calls-for-dtc-moratorium.html - 146k - Cached - Similar pages - Note this Advertising, Marketing and Public Relations ArticlesThe recall rate of cinema advertising is upwards of 70% while the recall rate of ... marketing, trash can advertising and even beach umbrella advertising. ... www.namct.com/articles/03052005_cinemaadvertising.html - 19k - Cached - Similar pages - Note this -------------------------------------------------- Note added at 2 days12 hrs (2007-08-11 03:51:59 GMT) Post-grading -------------------------------------------------- You're welcome. |
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