Nov 29, 2007 13:15
16 yrs ago
German term

Eventkultur

German to English Marketing Marketing Tourismus
This is from a magazine article about zoos. The sentence is:

"Welche Aufgabe kann ein Zoo in Zeiten von Globaltourismus und Eventkultur übernehmen?"

I can't find a succinct way to say this in English. Do we use the word "culture" in this sense at all? Any ideas?

Proposed translations

+1
4 hrs
Selected

entertainment-driven society

While I agree in part with both Francis and Paul, I think the term "event" in this context could be equally well-served with "entertainment", since that is what it (also) is, along with being - perhaps - a bit more generic.
Another possibility is to get away from "Eventkultur" altogether and say something like
"Which role/function/... can a zoo assume/take on/have/etc. in a time/these times/era/etc. of global tourism and focus/emphasis/... on entertainment value?" or something else along these lines might be an option.


http://www.eventkultur-lab.de/doc/index_home.htm
Peer comment(s):

neutral Paul Cohen : Interesting idea! I almost agree. But isn't an "event" something out of the ordinary, whereas "entertainment" can be had (in some places) every day of the year? Off-topic: I got dizzy from the fisheye animated graphic at www.eventkultur-lab.de
2 hrs
Yes, it should be, but I think the word (in German) has been overused and become pretty meaningless. I meant to convey that in my answer, and why in this case (as often in marketing texts) I don't think an exact translation is required.
agree Dr.G.MD (X)
1 day 23 hrs
Danke, Gerhard.
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4 KudoZ points awarded for this answer. Comment: "This is the one I chose. Thanks to everyone for your help. In this case, the more general idea of entertainment seems to fit better."
12 mins

sensationalism / event-driven/pop culture/society

"sensationalism" may be a tad too strong ...

You may well want to put "society" instead of "culture".

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Note added at 16 mins (2007-11-29 13:31:30 GMT)
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Another idea would be to get the word "media" in there somewhere, e.g. "media-driven culture/society".
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26 mins

highlights

or full of highlights may work here
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+1
1 hr

event-oriented society

"Kultur" is a real buzzword in German these days. Francis is right - you would be well advised to avoid "culture" and use "society" instead. Here's an option that's a little more low key.
Peer comment(s):

agree Trudy Peters
12 hrs
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3 hrs

culture/ethos/society/generation

I would stay with: in the age of the "event" culture
Culture as in "a culture of neglect has been allowed to develop" or "consumer culture"
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15 hrs

celebration culture

In recent years Britain has become obsessed with a **celebration culture**. Time used to be, you’d get a card for your birthday and maybe a cake if you were lucky, you’d blow out the candles and then mum and dad would have some tea with your grandparents and everyone would agree it had been a successful event. Then came card-shops,...
http://www.ciao.co.uk/Member_Advice_on_Cats_and_Fireworks__R...



Reinforcement systems also include what Brantley calls a “celebration culture.”
http://www.benmark.com/page.asp?pid=4691



Filgrad is much more than a graduation, it is also a ***celebration culture*** and community, a moment in time where the typical student not only walks the stage as a proud graduate, but also a person proud of thier Filipino heritage.
http://www.locusarts.org/calendar.html?date=7 4 2006



Garvie's career, before and after his retirement, has spanned 47 years in all but a few he published books, articles and reviews. Here his admirers continue in his tradition of considering the text, interpretation and cultural context of Greek tragedy with such topics as the entry of tragedy into a **celebration culture**, the quality of "cragginess," ...
http://www.booknews.com/ref_issues/ref_may2007/dbrown1.html
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