Sep 9, 2009 15:38
14 yrs ago
7 viewers *
Spanish term

descompensar

Spanish to English Marketing Marketing / Market Research
A case study looking into the location of a blue chip store within a shopping centre / mall

Al instalarse XXX en la zona de YYY que tradicionalmente ha funcionado mejor, se descompensan aún más las actuales “zonas frías” de la Plaza ZZZ y del Acceso 2

Can't quite put my finger on what they are trying to say

Proposed translations

43 mins
Spanish term (edited): descompensar aún más....
Selected

see full version below

I think this is what they're trying to say:

"....creates a greater imbalance (in the flow of people) at the cold spots....."

I'm not sure, but maybe you could also say:

"further accentuates the poor flow of people through the cold spots....



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Note added at 4 days (2009-09-14 14:59:12 GMT) Post-grading
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Always glad to help.
I wonder what your final wording was.

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Note added at 5 days (2009-09-14 17:43:39 GMT) Post-grading
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Always glad to help...
Note from asker:
Almost exactly as you had it: "further accentuates the poor customer flow through the cold spots"
Something went wrong...
4 KudoZ points awarded for this answer. Comment: ""accentuates" was exactly how my thoughts were going! Thanks Giovanni, thanks everyone!"
+1
13 mins

no longer be as useful/profitable

Looks to be saying that ZZZ, etc. are less useful, profitable or worth less to the company.

HTH

R.
==
Peer comment(s):

agree Jenni Lukac (X) : Less profitable seems most suitable to me.
12 mins
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1 hr

worses, slows, hinder

Entiendo que se refiere a que al cambiar una tienda de local en un centro comercial , el area anterior sufre aun mas por falta de trafico (publico), y el sitio nuevo se llena de compradores.

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Note added at 1 hora (2009-09-09 16:44:43 GMT)
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( para completar la oracion ) to worsen the trafic flow of people in the opposite side of the mall.
Example sentence:

Plaza Las Americas has just opened a new furniture store, that just seemed to worsen the trafic flow int

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1 hr

create additional imbalance

I consider "descompensar" poor Spanish - to say the least - but I think that is what they mean
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