Glossary entry (derived from question below)
English term or phrase:
Benefits selling
French translation:
argumentaire basé sur les avantages (pour le client)
English term
United States
The promise of excellence.
Native in: English 
, French
Works in: English to French, Spanish to French, French to English
Benefits selling
While it's perfectly clear in English I'm wondering if there's a French equivalent other than a simple "Vente des avantages"?
Any marketing guru out there?
Thanks!
| 3 | argumentaire basé sur les avantages (pour le client) |
Véronique Stone
|
| 3 | argumentation caractéristiques (produit) - avantages (client) |
Sophie Reynaud
|
PRO (2): Stéphanie Soudais, Sophie Reynaud
When entering new questions, KudoZ askers are given an opportunity* to classify the difficulty of their questions as 'easy' or 'pro'. If you feel a question marked 'easy' should actually be marked 'pro', and if you have earned more than 20 KudoZ points, you can click the "Vote PRO" button to recommend that change.
How to tell the difference between "easy" and "pro" questions:
An easy question is one that any bilingual person would be able to answer correctly. (Or in the case of monolingual questions, an easy question is one that any native speaker of the language would be able to answer correctly.)
A pro question is anything else... in other words, any question that requires knowledge or skills that are specialized (even slightly).
Another way to think of the difficulty levels is this: an easy question is one that deals with everyday conversation. A pro question is anything else.
When deciding between easy and pro, err on the side of pro. Most questions will be pro.
* Note: non-member askers are not given the option of entering 'pro' questions; the only way for their questions to be classified as 'pro' is for a ProZ.com member or members to re-classify it.
Proposed translations
United Kingdom
Qualified translator, bus., accounting
Native in: French (Variant: Standard-France)
Works in: English to French
argumentaire basé sur les avantages (pour le client)
| Merci Véronique! |
Germany
Conference Interpreter & Translator
Native in: French (Variant: Standard-France)
Works in: German to French, English to French, French to German, and 1 more.
argumentation caractéristiques (produit) - avantages (client)
--------------------------------------------------
Note added at 51 minutes (2010-06-10 10:40:10 GMT)
--------------------------------------------------
http://www.carrierecommerciale.fr/Fiches-Pratiques/Fiche-Pra...
--------------------------------------------------
Note added at 53 minutes (2010-06-10 10:42:38 GMT)
--------------------------------------------------
On parle aussi de "bénéfices clients" (synonyme d'avantages)
http://www.marketing-etudiant.fr/actualites/argumentaire-pro...
L’objectif est de trouver le plus grand nombre de caractéristiques. Une caractéristique se définit comme une particularité technique, un élément entrant dans la composition du produit ou/et dans la description du service, c’est un fait réel et
Le rôle du commercial est de traduire les caractéristiques en avantages pour que le client perçoive correctement comment et pourquoi notre produit ou notre service va le satisfaire.
| Merci beaucoup Sophie, ces liens ont été très utiles!! |
Something went wrong...