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Sorgenkinder
Wirkende Lastkollektive
This question was closed without grading. Reason: No acceptable answer
Oct 24, 2010 15:18
13 yrs ago
1 viewer *
German term

von bierernst bis bierisch gut

German to English Marketing Food & Drink
This is from a lecture held by a marketing crack to students, any help much appreciated
Proposed translations (English)
3 from being deadly serious to properly good
3 -1 beer-ish/beerish serious to beer-ish good/delicious

Discussion

Stephen Sadie (asker) Oct 26, 2010:
@Cilian It still is and any new input would still be a great help - sorry about the way I posted it, I have been very overworked and tired
Cilian O'Tuama Oct 25, 2010:
could have been an interesting Q if asked properly.

at least we now know it's actually about beer.
Stephen Sadie (asker) Oct 25, 2010:
The sentence Seinen Vortrag widmete der Werbe- und Kommunikationsexperte dem Thema „Markenpolitik und deutsche Bierwerbung – von bierernst bis bierisch gut“.
Susanne Rindlisbacher Oct 24, 2010:
With Nicole, Brigitte, and Andrew. From ... serious to seriously ...
Lancashireman Oct 24, 2010:
In ale honesty ... ... I think it is poor manners to disappear off the radar after posting this sort of Q, Stephen. Anyway, you might try a few variations with 'ale', e.g. 'coming over ale serious', 'it's ale right for some' etc
Ale the best
Andrew
Thayenga Oct 24, 2010:
It depends on what the the marketing crack is getting at...aside fromn selling his product. "bierernst" could refer to the consequences of intoxication, whilst "bierisch gut" might describe the pleasure of enjoying a good beer.
More context is definitely needed.
BrigitteHilgner Oct 24, 2010:
from deadly serious to awfully good Wörtliche Übersetzung - mangels Kontext ohne Gewähr!
writeaway Oct 24, 2010:
a full sentence and/or more context is definitely needed. What is this referring to, for starters?
Nicole Schnell Oct 24, 2010:
@Annie and Rolf That's where I grew up.
Annie and Rolf Reiser (X) Oct 24, 2010:
bierisch @ Nicole: Being German is not enough,gotta be Bavarian :-); neben bierisch gut sagt man auch sau-gut
Nicole Schnell Oct 24, 2010:
Is it about beer? There is no way to come up with a "translation" or even a suggestion for this play on words without knowing what it is about. Not even a German native speaker like me can tell what is meant by this text fragment. Could be anything.
Elisabeth Moser Oct 24, 2010:
bierernst usually means dead-serious. However, more context would be great. I presume it's an intended pun.
silvia glatzhofer Oct 24, 2010:
worum geht's um Bier? um Wortspiele?
Nicole Schnell Oct 24, 2010:
@Stephen What thing exactly is bierernst bis bierisch gut?
Jon Reynolds Oct 24, 2010:
what is being described?
Stephen Sadie (asker) Oct 24, 2010:
@kim a marketing expert
Kim Metzger Oct 24, 2010:
Held by a marketing crack?

Proposed translations

21 mins

from being deadly serious to properly good

Expressions from a 'Stammtisch' environment are hard to translate. Here is my version :-)
Peer comment(s):
neutral Kim Metzger : Seems like you ought to wait for proper input from asker.
9 mins
Something went wrong...
-1
39 mins

beer-ish/beerish serious to beer-ish good/delicious

after searching the web I found beer-ish serious - some spell it beerish. It is also used as beer-ishly or beerish taste etc.
In addition, I found beer-ish/beerish here:
Events The Brickskeller & RFD Washington DC
The beer world's equivalent to wine's beaujolais nouveau, fresh choice hops ... to not only brew complex Belgian beer styles at least as good as the Belgians ... publisher of Celebrator Beer Magazine returns to the Brick for a beerish ... Events offered www.lovethebeer.com/events.html

#
Bud Light Chelada - Anheuser-Busch, Inc. - Saint Louis, MO ...
- [ Diese Seite übersetzen ]
As a side note someone on planet earth thought Clamato Juice was a good idea. ... I cannot believe this beer-ish product is still being produced. ...
beeradvocate.com/beer/profile/29/37424 - Im Cache - Ähnliche Seiten
#
Falstaff Beer (I Remember JFK: A Baby Boomer's Pleasant ...
- [ Diese Seite übersetzen ]
3 Aug 2009 ... And there were the advertising blitzes by rivals Anheuser-Busch, .... It was a Utica Club budget brew and not very good but had a beerish ...
www.irememberjfk.com/.../falstaff_beer.php
http://beerforchicks.wordpress.com/2008/12/29/beer-chick-pic...


--------------------------------------------------
Note added at 2 hrs (2010-10-24 17:20:53 GMT)
--------------------------------------------------

To Helen: How do you know what meaning is conveyed? There is not enough context- right?!
Peer comment(s):
neutral Jack Corrigall : See Kim's comments above - I don't think anyone can provide an answer until more context is given. The topic of the talk may have a huge influence on what loss is acceptable in the translation process.
49 mins
Thanks but see my comment above -- I said exactly the same!
disagree Helen Shiner : Whatever turns out to be the context, an EN speaker is not going to make much sense of 'beerish' unfortunately, even if replaced by 'beerishly'.//From the examples you give, the meaning is quite different from the meaning to be conveyed here.
1 hr
Thanks for your comment. However, why don't you visit the websites and see how often it is used on beer-sites ... and not German sites
Something went wrong...
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