Feb 17, 2011 18:19
13 yrs ago
9 viewers *
English term
bookends
English to French
Bus/Financial
Business/Commerce (general)
Explain that day one will cover the bookends—the first and last experience of the customer—phone and delivery—and day two will cover the drive experience
Proposed translations
(French)
References
| Bookends |
Sarah Bessioud
|
Proposed translations
+3
3 hrs
Jean Lachaud
United States
United States
Native in French
Specializes in field
United States
Translations that make sense(sm)
Native in: French
Works in: English to French, French to English
Related KudoZ points
:
20
Selected
[la première et la dernière rencontre/expérience]/[le début et la fin]
Quand une métaphore ou un jeu de mot sont intraduisibles, il n'y a aucune raison de se casser la tête, d'autant plus si l'explication en figure déjà dan s le texte source.
4 KudoZ points awarded for this answer.
+1
26 mins
Michel Di Moro
Germany
Germany
Native in French
Works in field
Germany
18 years of translation experience
Native in: French 
Works in: German to French, English to French
serre-livres
Je me demande si le sens véritable ici est bien "serre-livres". Je ne vois pas d'autres propositions.
Reference:
Peer comment(s):
| neutral |
Jennifer Levey
: That's the idea, but don't think it makes much sense in French.
36 mins
|
| agree |
Sarah Bessioud
: I would translate this literally - it's as figurative in French as it is in English
11 hrs
|
53 mins
Carole Paquis
United Kingdom
United Kingdom
Native in French
Specializes in field
United Kingdom
Business and management specialist
Native in: French (Variant: Standard-France) 
Works in: English to French
Related KudoZ points
:
24
parallèles ou façades
Je crois qu'il s'agit d'un analogie... où l'on parle de l'expérience du client au tout début et à la fin de la relation. Il s'agit des moments les plus importants.
Les deux paralèlles / les deux façades
Voici quelques pistes. Je suis sûre qu'il y a mieux !
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Note added at 1 heure (2011-02-17 19:22:30 GMT)
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les deux opposés
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Note added at 1 heure (2011-02-17 19:23:41 GMT)
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Pour être à la mode : les collatéraux
Les deux paralèlles / les deux façades
Voici quelques pistes. Je suis sûre qu'il y a mieux !
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Note added at 1 heure (2011-02-17 19:22:30 GMT)
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les deux opposés
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Note added at 1 heure (2011-02-17 19:23:41 GMT)
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Pour être à la mode : les collatéraux
+1
3 hrs
piliers (figurative - see note)
I wonder if you could use something like "piliers".
Bookends are used to prop books up, to support them.
The first experience is important because it determines whether the customer will pursue the relationship or not.
The last experience is important because it is what the customer will remember. Hence two "piliers" for the overall customer experience.
Maybe...
Bookends are used to prop books up, to support them.
The first experience is important because it determines whether the customer will pursue the relationship or not.
The last experience is important because it is what the customer will remember. Hence two "piliers" for the overall customer experience.
Maybe...
Peer comment(s):
| agree |
Sarah Bessioud
: This is good, but I would also be tempted to translate this as serre-livres
8 hrs
|
Reference comments
12 hrs
Sarah Bessioud
Germany
Germany
Native in English
Specializes in field
Germany
A way with words
Native in: English (Variants: British, UK, US)
Works in: German to English, French to English, English
Related KudoZ points
:
24
Reference:
Bookends
Bookends seems to be an expression coined by Jeanne Bliss.
http://www.360connext.com/bookends/
http://www.targetmarketingmag.com/article/differentiate-your...
http://www.360connext.com/bookends/
http://www.targetmarketingmag.com/article/differentiate-your...
Discussion
http://www.targetmarketingmag.com/article/differentiate-your...
... customer service pioneer Jeanne Bliss ' metaphor and question: "What are your customer experience bookends?"
I love the visual metaphor Bliss uses, as it resonates with my feeling that brands are stories, with real introductions, conclusions, themes, chapters and mini-vignettes in between the covers.