Apr 8, 2011 20:14
13 yrs ago
Spanish term
como deberían asignarse los precios
Spanish to English
Marketing
Marketing
Pricing
Se trata de un estudio sobre estrategias dinámicas de precios ("pricing" "dynamic pricing", etc). El término propuesto se encuentra en el siguiente contexto:
"En lo relativo a la asignación de precios, existen trabajos que establecen hipótesis razonables sobre la demanda para obtener estrategias que optimicen el ingreso esperado y muestran cómo deberían asignarse los precios en función de una serie de factores tales como la tasa de llegada de compradores, el precio al que estarían dispuestos a comprar y la longitud del período de venta. "
De momento interpreto lo siguiente:
"With regard to pricing, there are studies that establish reasonable assumptions about customer demand in order to develop strategies designed to optimize the expected revenue, showing how price should be allocated based on a number of factors such as the rate at which buyers arrive at the seller's firm, the price they would be willing to pay and the length of the sales period."
"En lo relativo a la asignación de precios, existen trabajos que establecen hipótesis razonables sobre la demanda para obtener estrategias que optimicen el ingreso esperado y muestran cómo deberían asignarse los precios en función de una serie de factores tales como la tasa de llegada de compradores, el precio al que estarían dispuestos a comprar y la longitud del período de venta. "
De momento interpreto lo siguiente:
"With regard to pricing, there are studies that establish reasonable assumptions about customer demand in order to develop strategies designed to optimize the expected revenue, showing how price should be allocated based on a number of factors such as the rate at which buyers arrive at the seller's firm, the price they would be willing to pay and the length of the sales period."
Proposed translations
(English)
4 +1 | how prices should be allocated (based on a series of factors.....) | FVS (X) |
4 +3 | how prices should be determined | Charles Davis |
4 +1 | how prices should be set | Edward Tully |
Proposed translations
+1
18 mins
Selected
how prices should be allocated (based on a series of factors.....)
.
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Note added at 1 hr (2011-04-08 21:28:37 GMT)
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This is fairly theoretical economics where the term is allocation. What sounds natural is not the issue here.
eg. " Our main goal is to obtain optimal price-allocation policies for ... and the price elasticity of the riskless demand function d is increasing ... function of price, and optimize both price and protection level. ... In a broader scope survey of dynamic pricing, Elmaghraby and Keskinocak (2003) bring ..."
"Pricing is also a key variable in microeconomic price allocation theory. ... The needs of the consumer can be converted into demand only if the consumer has ... A good pricing strategy would be the one which could balance between the price ... accounts for a large percentage of buyers' available income or budget. ..."
Etc.
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Note added at 2 hrs (2011-04-08 22:48:00 GMT)
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By the way, from your other question I cited
"Demand for a given inventory (or a manufacturing capacity) which has ... customer arrival and the reservation price distribution may change over time. ...... [9] Gallego G., Van Ryzin G.J. (1994), Optimal dynamic pricing of inventories with stochastic demand over finite horizon, Management Science 40; 999-1020. ..."
which tells you what " llegada de compradores" means, i.e. 'customer arrival'.
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Note added at 1 hr (2011-04-08 21:28:37 GMT)
--------------------------------------------------
This is fairly theoretical economics where the term is allocation. What sounds natural is not the issue here.
eg. " Our main goal is to obtain optimal price-allocation policies for ... and the price elasticity of the riskless demand function d is increasing ... function of price, and optimize both price and protection level. ... In a broader scope survey of dynamic pricing, Elmaghraby and Keskinocak (2003) bring ..."
"Pricing is also a key variable in microeconomic price allocation theory. ... The needs of the consumer can be converted into demand only if the consumer has ... A good pricing strategy would be the one which could balance between the price ... accounts for a large percentage of buyers' available income or budget. ..."
Etc.
--------------------------------------------------
Note added at 2 hrs (2011-04-08 22:48:00 GMT)
--------------------------------------------------
By the way, from your other question I cited
"Demand for a given inventory (or a manufacturing capacity) which has ... customer arrival and the reservation price distribution may change over time. ...... [9] Gallego G., Van Ryzin G.J. (1994), Optimal dynamic pricing of inventories with stochastic demand over finite horizon, Management Science 40; 999-1020. ..."
which tells you what " llegada de compradores" means, i.e. 'customer arrival'.
Peer comment(s):
agree |
Charles Davis
: "Price allocation" is indeed a common term in economics. You also find "assign" very frequently here.
11 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Muchas gracias, es lo que mejor se ajusta a mi contexto."
+3
34 mins
how prices should be determined
This seems to me a more natural verb to use. What "asignar" really means here is putting an appropriate price on things, and the real point is deciding in each case what that price should be. I think your suggestion of "pricing" for "asignación de precios" at the beginning is fine.
Peer comment(s):
agree |
Jennifer Levey
2 mins
|
Thanks, mediamatrix
|
|
agree |
Andy Watkinson
: "Determined" would be my 1st choice, but would use "pricing", not "prices": not the same thing. What's being determined is the pricing policy. Not the prices themselves, I'd say.
2 hrs
|
Thanks, Andy. I see your point. I'm not sure which it should be.
|
|
agree |
Altogringo
4 hrs
|
Thanks, Altogringo
|
+1
2 hrs
how prices should be set
The most common collocation for prices in this context I think...
Peer comment(s):
agree |
Charles Davis
: A perfectly valid option, I think
9 hrs
|
many thanks Charles! ;-)
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Discussion