Jan 11, 2012 12:46
12 yrs ago
2 viewers *
English term
Belgium
Over 30 years in freelance translation
Native in: Russian
Works in: French to Russian, English to Russian, German to Russian, and 2 more.
web copy
English to Russian
Marketing
Marketing
Это из списка средств стимулирования сбыта (promotional tools).
Другого контекста, к сожалению, нет.
Другого контекста, к сожалению, нет.
Proposed translations
(Russian)
| 5 +1 | текст для публикации в Интернете |
Vadim Pogulyaev
|
| 5 | Интернет-версия/электронный вариант/он-лайн версия |
Vadim Kadyrov
|
| 4 | материал для статьи (публикации) в интернете |
Nikita Kobrin
|
Proposed translations
+1
2 mins
Selected
текст для публикации в Интернете
или для веб-сайта
Peer comment(s):
| agree |
ViBe
: I'd add "рекламный (текст)", if this is a "promotional tool" (слово "copy" имеет такое "рекламное" значение!)
4 mins
|
|
Наверное, вы правы в этом контексте. Но в общем случае копи - просто текст.
|
3 KudoZ points awarded for this answer.
Comment: "Большое спасибо всем! Мне больше подходит ваш вариант, упомянутый в вашем первом сообщении в Discussion: "материалы на веб-сайте", хотя он похож на вариант, предложенный Вадимом Кадыровым. Я же напишу: "Материалы, опубликованные на веб-сайте" (для продвижения нового товара)."
3 mins
Vadim Kadyrov
Ukraine
Ukraine
Native in Russian
Works in field
Ukraine
Official Russian localizer for MDaemon.
Native in: Russian (Variant: Standard-Russia)
Works in: English to Russian, Ukrainian to Russian, Russian to English, and 1 more.
Related KudoZ points
:
68
Интернет-версия/электронный вариант/он-лайн версия
за неимением контекста предлагаю такой вариант.
E.g.: should you have one hard copy and one Web copy of the same document?
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Note added at 4 mins (2012-01-11 12:50:30 GMT)
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Anytime you make a change to an album on your PC—add photos, delete photos, edit photos—Picasa quietly updates the Web copy of the album, so it's always up to date.
E.g.: should you have one hard copy and one Web copy of the same document?
--------------------------------------------------
Note added at 4 mins (2012-01-11 12:50:30 GMT)
--------------------------------------------------
Anytime you make a change to an album on your PC—add photos, delete photos, edit photos—Picasa quietly updates the Web copy of the album, so it's always up to date.
12 mins
Nikita Kobrin
Lithuania
Lithuania
Native in Russian
Specializes in field
Lithuania
Translator/Journalist/Voiceover Pro
Native in: Russian (Variants: Standard-Belarus, Standard-Ukraine, Standard-Russia, Standard-Latvia, Standard-Lithuania) 
Works in: English to Russian, Russian
Related KudoZ points
:
3
материал для статьи (публикации) в интернете
Думаю, что это материал для статьи, публикации (обычно рекламного характера) в интернете.
Вот определенин на английском:
If you look up its definition, copy refers to any “written matter intended to be reproduced in printed form” (e.g., “The text of a news story, advertisement, television commercial, etc., as distinguished from related visual material”). The word was originally used in the context of the printing press, but it essentially means the same thing online.
Since all copy is content, but not all content is copy, some people separate the two. They use “copy” exclusively to mean text that is written to persuade visitors to take action. “Content,” meanwhile, doesn’t imply an intent to persuade. (For example, think of a website that features celebrity news Content, with a page urging visitors, via persuasive Copy, to subscribe.)
So, “web copy” refers to any and all words published on your website. And without it, your site looks something like this.
Вот определенин на английском:
If you look up its definition, copy refers to any “written matter intended to be reproduced in printed form” (e.g., “The text of a news story, advertisement, television commercial, etc., as distinguished from related visual material”). The word was originally used in the context of the printing press, but it essentially means the same thing online.
Since all copy is content, but not all content is copy, some people separate the two. They use “copy” exclusively to mean text that is written to persuade visitors to take action. “Content,” meanwhile, doesn’t imply an intent to persuade. (For example, think of a website that features celebrity news Content, with a page urging visitors, via persuasive Copy, to subscribe.)
So, “web copy” refers to any and all words published on your website. And without it, your site looks something like this.
Discussion
In advertising, web marketing and similar fields, copy refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services.
In publishing more generally, the term copy refers to the text in books, magazines, and newspapers. In books, it means the text as written by the author, which the copy editor then prepares for typesetting and printing.