English to Japanese Marketing Business/Commerce (general) Sales Competencies

The third skill set at the base of the competency model is what is perhaps the ***most common focus*** of sales training – the product or company offering. In fact, in many environments, this is the sole subject of sales training.

We see this sole focus on product training as a remnant of a time is one where the sales team was viewed as largely as a transportation function – carrying marketing messages and product features and benefits out to the customer, who will most certainly buy once they understand these feature sets and compare them to the competition.