Glossary entry (derived from question below)
Chinese term or phrase:
商圈評估
English translation:
Assessment of the business potential of the operating area
Added to glossary by
Germaine A Hoston
Sep 24, 2012 03:53
11 yrs ago
Chinese term
Precise, prompt, & in impeccable English
Native in: English
Works in: French to English, Japanese to English, Chinese to English, and 1 more.
商圈評估
Chinese to English
Bus/Financial
Business/Commerce (general)
This is in the title of a clause in a franchise agreement for a Starbucks type franchise. The entire title of the clause is: 商圈評估差旅費
The first sentence of this clause reads as follows:
"乙方可依需求向甲方申請商圈評估人員，評估人員薪資由甲方負擔，商圈評估差旅費(食膳、交通及住宿)由乙方負擔."
Any assistance would be greatly appreciated--thank you in advance!
The first sentence of this clause reads as follows:
"乙方可依需求向甲方申請商圈評估人員，評估人員薪資由甲方負擔，商圈評估差旅費(食膳、交通及住宿)由乙方負擔."
Any assistance would be greatly appreciated--thank you in advance!
Proposed translations
(English)
Proposed translations
+1
3 hrs
Pierrick Jaouen, CFA
France
France
Native in English
Specializes in field
France
Financial and business translator
Native in: English (Variants: US, UK) 
, French (Variants: Belgian, Swiss, Standard-France)
Works in: Arabic to English, Chinese to English, Japanese to English, and 13 more.
Related KudoZ points
:
10
Selected
Assessment of the business potential of the operating area
For an existing or prospective spot for a new franchised shop.
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Note added at 6 дн (2012-09-30 20:42:46 GMT)
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Or "operating area business potential assessment"..
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Note added at 6 дн (2012-09-30 20:42:46 GMT)
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Or "operating area business potential assessment"..
4 KudoZ points awarded for this answer.
Comment: "This is excellent!"
+1
11 mins
business circle assessment
travel expenses for the business circle assessment
+1
4 hrs
business assessment
There are some good educated guesses here, but in the absence of further information, we'd have to say we don't know what this means. The term 商圈 has When the Chinese is underspecified and vague, giving a vague translation is a good solution!
If you're happy with the definition that Shirley and Patrick suggest - that 商圈 here has a geographical meaning - then you could use:
Area assessment
Franchise potential survey
Local survey
...or a mix and match of the above
If you're happy with the definition that Shirley and Patrick suggest - that 商圈 here has a geographical meaning - then you could use:
Area assessment
Franchise potential survey
Local survey
...or a mix and match of the above
Peer comment(s):
| agree |
Vladyslav Golovaty
: student's aid: 商discuss, deliberate, consult ... 圈 ring, circle… 评 evaluate, assess, characterize, criticize ... 估 estimate ...
25 mins
|
9 hrs
Franchise Territory Assessment
To conduct franchise territory mapping
Hire your own consultant to map out the franchise territory, typically based on many factors such as social demographics, business counts, market size, customer potential, human traffic etc.
Hire your own consultant to map out the franchise territory, typically based on many factors such as social demographics, business counts, market size, customer potential, human traffic etc.
Discussion
http://www.mappinganalytics.com/trade-area-analysis/trade-ar...
A trade area can be loosely defined as the geographic area from which businesses or a city draws its customers. A trade area is determined by the city size, location of the city with respect to other trade centers, and the criteria used to distinguish trade area boundaries.
http://www.discovernorthwood.com/trade.htm
http://www.google.com.hk/#hl=zh-CN&safe=strict&q=商圈 trade a...