Nov 29, 2015 22:15
8 yrs ago
1 viewer *
English term
brand value chain
English to Italian
Bus/Financial
Economics
brand value chain
This is so because the impact of marketing actions can be reflected in several stages of the brand value chain from subjective customer mind set measures (for example, knowledge, attitudes, attachment) to objective market-based measures (for example, revenue premium, price premium), and finally financial performance measures (Keller and Lehmann, 2006).
Proposed translations
(Italian)
| 3 +1 | catena del valore del brand/della marca |
Elena Zanetti
|
| 4 | catena di valorizzazione della marca |
Vittorio Ferretti
|
| 3 | catena del valore della marca |
Mirko Mainardi
|
Proposed translations
+1
15 mins
Elena Zanetti
Italy
Italy
Native in Italian
Works in field
Italy
Translation is my life!
Native in: Italian
Works in: English to Italian, Spanish to Italian, French to Italian, and 4 more.
Related KudoZ points
:
51
Selected
catena del valore del brand/della marca
,
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Note added at 16 min (2015-11-29 22:31:54 GMT)
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https://books.google.it/books?id=Jtj4hCr1vNUC&pg=PA353&lpg=P...
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Note added at 16 min (2015-11-29 22:31:54 GMT)
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https://books.google.it/books?id=Jtj4hCr1vNUC&pg=PA353&lpg=P...
4 KudoZ points awarded for this answer.
17 mins
Mirko Mainardi
Italy
Italy
Native in Italian
Italy
Games, Apps, Website and SW localization
Native in: Italian 
Works in: English to Italian
Related KudoZ points
:
32
catena del valore della marca
Come da esempi sotto.
Example sentence:
La catena del valore della marca è un approccio strutturato finalizzato alla valutazione delle fonti e dei risultati del valore della marca e del modo in cui le attività di marketing generano tale valore
The brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner in which marketing activities create brand value
Reference:
44 mins
Vittorio Ferretti
Native in Italian
Specializes in field
Author of renowned dictionary
Native in: German , Italian 
Works in: English to German, Italian to German, Spanish to German, and 1 more.
Related KudoZ points
:
4
catena di valorizzazione della marca
lo capisco cosí
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