May 21, 2016 13:52
7 yrs ago
English term
openings
English to French
Marketing
Marketing / Market Research
Bonjour,
Il s'agit de l'analyse SWOT d'une grande chaîne de distribution.
Dans les points forts on retrouve souvent le mot "openings" et je n'arrive pas à comprendre de quoi il s'agit dans ce contexte précis :
Sales
• Consolidation (few openings but consolidation of sales)
• Basics are in place in openings
Merci pour votre aide !
Suzy
Il s'agit de l'analyse SWOT d'une grande chaîne de distribution.
Dans les points forts on retrouve souvent le mot "openings" et je n'arrive pas à comprendre de quoi il s'agit dans ce contexte précis :
Sales
• Consolidation (few openings but consolidation of sales)
• Basics are in place in openings
Merci pour votre aide !
Suzy
Proposed translations
(French)
| 3 +3 | débouchés commerciaux |
Andrew Bramhall
|
| 5 -1 | peu de nouvelles opportunités |
Daryo
|
| 4 -1 | ouvertures (de point de vente) |
Christiane Allen
|
Proposed translations
+3
12 mins
Andrew Bramhall
United Kingdom
United Kingdom
Native in English
United Kingdom
Flair and accuracy tailored to your text
Native in: English 
Works in: Spanish to English, German to English
Related KudoZ points
:
8
Selected
débouchés commerciaux
Selon ma lecture s'agit-il de peu de débouchés commerciaux pour les produits en question, néanmoins une consolidation de ventes a été atteinte ( dans les points de vente qui existent);
"Openings" = " Outlets" ici, à mon avis;
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Note added at 13 mins (2016-05-21 14:06:40 GMT)
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"openings" peut également vouloir dire ' opportunités', je ne crois pas ici.
"Openings" = " Outlets" ici, à mon avis;
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Note added at 13 mins (2016-05-21 14:06:40 GMT)
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"openings" peut également vouloir dire ' opportunités', je ne crois pas ici.
Peer comment(s):
| agree |
HERBET Abel
: ou "débouchés" tout court
11 mins
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Oui, merci;
|
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| agree |
sporran
: débouchés tout court
1 hr
|
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Oui, merci
|
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| agree |
Alain Marsol
: débouchés tout court
3 hrs
|
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Merci
|
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| disagree |
Christiane Allen
: "Débouchés" ne veut rien dire dans ce contexte.
4 hrs
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Merci
|
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| disagree |
Daryo
: your explanations are wrong - here "openings" ARE "opportunités [de s'approprier de nouvelles parts de marché]"
5 hrs
|
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Merci
|
|
| agree |
GILLES MEUNIER
16 hrs
|
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Merci
|
|
| agree |
Annie Rigler
19 hrs
|
|
Merci
|
4 KudoZ points awarded for this answer.
Comment: "Merci !"
-1
4 hrs
Christiane Allen
United States
United States
Native in French
Specializes in field
United States
Corporate Content Specialist
Native in: French (Variant: Canadian)
Works in: English to French
Related KudoZ points
:
177
ouvertures (de point de vente)
Puisqu’il s’agit d’une chaîne de distributeurs.
Peer comment(s):
| disagree |
Daryo
: in this ST it's about the "opening" of new commercial opportunities // the key point here (be it in EN or FR) is the "language" (and "logic") of economics which would never point HERE in the direction of neither "new outlets" nor "points de ventes"
38 mins
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Vous répondez en anglais à une question posée en français; comment voulez-vous débattre correctement ? Vous savez écrire en français au moins ?
|
-1
5 hrs
English term (edited):
few openings
peu de nouvelles opportunités
imaging the market as being surrounded by a wall made of your competitors; if there is a part of the market neglected by the competition, that makes a hole [= an opening] in that wall and an opportunity for you to jump in and grab a new share of the market
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Note added at 5 hrs (2016-05-21 19:33:32 GMT)
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samples aplenty:
https://www.google.com/search?q="peu de nouvelles opportunit...
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Note added at 6 hrs (2016-05-21 20:05:28 GMT)
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as for finding "openings" in a market:
https://www.google.com/search?q="openings in the market"
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Note added at 6 hrs (2016-05-21 20:11:16 GMT)
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one good article:
Compare and contrast to identify your own uniqueness — Differences between your own messaging strategy and communication channels, and those of your competitors reveal openings in the market that your positioning message should address.
https://www.smartling.com/market-positioning-strategy/
This ST is about a SWOT analysis i.e. ultimately about how to get a biggest share of the market / looking for openings in the market.
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Note added at 5 hrs (2016-05-21 19:33:32 GMT)
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samples aplenty:
https://www.google.com/search?q="peu de nouvelles opportunit...
--------------------------------------------------
Note added at 6 hrs (2016-05-21 20:05:28 GMT)
--------------------------------------------------
as for finding "openings" in a market:
https://www.google.com/search?q="openings in the market"
--------------------------------------------------
Note added at 6 hrs (2016-05-21 20:11:16 GMT)
--------------------------------------------------
one good article:
Compare and contrast to identify your own uniqueness — Differences between your own messaging strategy and communication channels, and those of your competitors reveal openings in the market that your positioning message should address.
https://www.smartling.com/market-positioning-strategy/
This ST is about a SWOT analysis i.e. ultimately about how to get a biggest share of the market / looking for openings in the market.
Peer comment(s):
| disagree |
Christiane Allen
: opportunité est très vague, surtout dans le contexte d’une analyse FFPM. Par ailleurs, l’auteur aurait employé le mot « opportunity » s’il voulait vraiment dire « opportunité » / Pourriez-vous, par respect pour vos collègues, vous exprimer en français ?
10 mins
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had you you been in speaking terms with "economese" you wouldn't need to stick so desperately to the wording of the ST, nor would you assume that any term that vaguely looks like it could fit the context would do.
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Discussion
Merci !