Sep 17, 2017 09:59
6 yrs ago
2 viewers *
English term
select consumer experience.
English to Russian
Marketing
Advertising / Public Relations
One of the unique historical features of the Macallan is that for over 300 years the family had always invited their friends and neighbours to sample the new years whisky over dinner at the Lodge.
In combining this concept with the fining dining experience in the newly opened top hotels in Kyiv we created the ‘Macallan Dinners’ where up to 50 guests could enjoy an evening of fine dining where the chef was tasked to create menu that matched six pillars of the Macallan.
Whites approach to presenting The Macallan in Ukraine was refreshingly different.
They looked into the origins of the brand and then reinvented The Macallan Dinners in a totally new genre linking the six pillars of the brand to the food and the arts to create a wholly new ****select consumer experience****.
In combining this concept with the fining dining experience in the newly opened top hotels in Kyiv we created the ‘Macallan Dinners’ where up to 50 guests could enjoy an evening of fine dining where the chef was tasked to create menu that matched six pillars of the Macallan.
Whites approach to presenting The Macallan in Ukraine was refreshingly different.
They looked into the origins of the brand and then reinvented The Macallan Dinners in a totally new genre linking the six pillars of the brand to the food and the arts to create a wholly new ****select consumer experience****.
Proposed translations
(Russian)
3 +1 | особенные ощущения/впечатления у потребителей | Mikhail Zavidin |
5 | чувственный опыт | Tatiana Karymshakova |
3 | особенные ощущения от потребления пищи | Nata Voskanyan |
Proposed translations
+1
29 mins
Selected
особенные ощущения/впечатления у потребителей
to create a wholly new select consumer experience — чтобы вызвать у потребителей абсолютно новые, особенные, ощущения/впечатления
4 KudoZ points awarded for this answer.
3 hrs
чувственный опыт
... соединение ... ... бренда с приемом пищи и искусством для создания совершенно нового чувственного и эмоционального опыта взаимодействия с ним.
http://adbusiness.ru/content/document_r_CACC6BF2-720C-408E-B...
http://adbusiness.ru/content/document_r_CACC6BF2-720C-408E-B...
6 hrs
особенные ощущения от потребления пищи
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Reference comments
1 hr
Reference:
исключительное качества обслуживания - отборное качества обслуживания
исключительное качества обслуживания - отборное качества обслуживания
Discussion
Здесь http://prw.kyodonews.jp/opn/release/201706162829/
Отборное качество обслуживания "Клиент всегда прав"
Но вообще, здесь значение близко к We put people first.
Исключительное (повышенное, отборное) качество обслуживания клиентов, потребителей, как то так
Prioritize consumers over consumption=select consumer experience.
It means that consumers mostly want the Makallan or whatever to serve a higher function, than selling their product only. Nowadays, consumers choose not only the place where they sell their good product, but at the same time and mostly consumers want the place where sellers prioritize consumers with the best service with higher functions, attitude and care+attention.