Jan 12, 2018 19:47
6 yrs ago
20 viewers *
Spanish term
Argentina
English Spanish Translator
Native in: Spanish 
Works in: English to Spanish, Spanish to English
pauta paga
Spanish to English
Marketing
Marketing / Market Research
pauta paga
Me encuentro con este término en el siguiente contexto:
Planeamos y ejecutamos campañas efectivas con pauta paga en las redes sociales: Facebook Ads, Twitter Ads y Linkedin Ads, aprovechando las mejores opciones de segmentación de audiencias por género, edad e intereses.
Aguardo su ayuda.
Desde ya muchas gracias.
Planeamos y ejecutamos campañas efectivas con pauta paga en las redes sociales: Facebook Ads, Twitter Ads y Linkedin Ads, aprovechando las mejores opciones de segmentación de audiencias por género, edad e intereses.
Aguardo su ayuda.
Desde ya muchas gracias.
Proposed translations
(English)
| 4 +1 | paid media/placement |
Robert Carter
|
| 3 | sponsored post |
Scott Hendry Jackson
|
Proposed translations
+1
8 mins
Robert Carter
Mexico
Mexico
Native in English
Mexico
Translating full-time since 1998
Native in: English (Variant: British) 
Works in: Spanish to English
Related KudoZ points
:
24
Selected
paid media/placement
I'm fairly sure this is the idea.
Definition: Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses.
https://www.bigcommerce.com/ecommerce-answers/what-is-paid-m...
--------------------------------------------------
Note added at 6 hrs (2018-01-13 02:31:03 GMT)
--------------------------------------------------
En esta etapa se hacen fundamentales dos herramientas a las que nos referiremos más adelante: la pauta paga y el posicionamiento orgánico. Estos corresponden a otro aspecto del Digital Landscape, pero haremos un pequeño comentario sobre el tema de pauta.
La pauta en internet consiste en pagar para hacer que tus activos digitales aparezcan en lugares de alto tráfico, como los motores de búsqueda o redes sociales. Lógicamente, la cantidad de usuarios que se atraigan a esta primera etapa del embudo va a depender del presupuesto que se disponga para realizar la pauta.
https://www.smdigital.com.co/curso-marketing-digital/el-embu...
Se crea una estrategia de comunicación Social Media comunicando la apertura del centro y convocando a las Jornadas.
Se traza un media planning de 6 meses para la etapa de awareness en el que se desarrolla, una estrategia que combina paid media o pauta paga y earned media que es aquella que se genera orgánicamente a través de los contenidos y el word of mouth.
http://www.qmdigitalagency.com/portfolio/fundacion-columbia....
Definition: Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses.
https://www.bigcommerce.com/ecommerce-answers/what-is-paid-m...
--------------------------------------------------
Note added at 6 hrs (2018-01-13 02:31:03 GMT)
--------------------------------------------------
En esta etapa se hacen fundamentales dos herramientas a las que nos referiremos más adelante: la pauta paga y el posicionamiento orgánico. Estos corresponden a otro aspecto del Digital Landscape, pero haremos un pequeño comentario sobre el tema de pauta.
La pauta en internet consiste en pagar para hacer que tus activos digitales aparezcan en lugares de alto tráfico, como los motores de búsqueda o redes sociales. Lógicamente, la cantidad de usuarios que se atraigan a esta primera etapa del embudo va a depender del presupuesto que se disponga para realizar la pauta.
https://www.smdigital.com.co/curso-marketing-digital/el-embu...
Se crea una estrategia de comunicación Social Media comunicando la apertura del centro y convocando a las Jornadas.
Se traza un media planning de 6 meses para la etapa de awareness en el que se desarrolla, una estrategia que combina paid media o pauta paga y earned media que es aquella que se genera orgánicamente a través de los contenidos y el word of mouth.
http://www.qmdigitalagency.com/portfolio/fundacion-columbia....
Note from asker:
| Thank you! |
4 KudoZ points awarded for this answer.
1 day 19 hrs
Scott Hendry Jackson
Argentina
Argentina
Native in English
Works in field
Argentina
Native in: English
Works in: Spanish to English, Portuguese to English, French to English
sponsored post
Depending on the context of the actual campaign, "sponsored post" might be the term you're looking for in English.
From the wikipedia page:
A sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media. Sites and services which utilize sponsored posts include Digg,[1] Reddit,[2] Twitter[3] and Instagram.[4]
From the wikipedia page:
A sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media. Sites and services which utilize sponsored posts include Digg,[1] Reddit,[2] Twitter[3] and Instagram.[4]
Example sentence:
Within the user's standard portal, there will be a mix of user-gerenerated posts as well as sponsored posts from companies and organizations that may offer products or services that match the user's profile.
Reference:
Something went wrong...