English to Arabic Marketing Tourism & Travel

Yield Management & Revenue Management:

Yield Management involves the set of strategies to allow capacity-constrained hospitality industry to define maximum revenue from the operations, carried out! The main and the foremost concept of yield management is to deliver the right service to the right customer at the right time at best rates. Thus, it revolves around, customer, time, service and price. The strategic tools of yield management can be sum up as fours Cs that are clock, calendar, cost and capacity. These four combines together and forms a fifth C to generate maximum yield, the customer.

Revenue Management is an individual application of analytics to depict customer’s behavior at the micro market level and increase product availability & price to accelerate revenue growth. The primary aim of yield management and revenue management are same by selling the right product to the right customer at the right price on the right time. The true essence of both these disciplines, Revenue & Yield Management is to perceive customer’s choices and eventually placing prices, availability and time within each customer segment.

Hospitality industry uses these sets of strategies to calculate the rates, rooms and restrictions on sales to extract maximum yields & revenues.