Glossary entry (derived from question below)
Jul 28, 2018 16:39
5 yrs ago
1 viewer *
English term
equities
English to German
Bus/Financial
Marketing / Market Research
Is this engagement a sponsorship that will allow usage of our registered or trade-marked equities
Proposed translations
(German)
| 4 +1 | Markenwerte |
David Hollywood
|
References
| Marktwert |
José Patrício
|
| Marktwert |
David Hollywood
|
Proposed translations
+1
8 hrs
David Hollywood
Native in English
Works in field
worked for int. orgs (IMF, OAS, IDB)
Native in: English
Works in: Spanish to English, German to English
Related KudoZ points
:
16
Selected
Markenwerte
Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke.
4 KudoZ points awarded for this answer.
Comment: "exactely what the customer confirmed later"
Reference comments
2 hrs
Reference:
Marktwert
equity (actual value)=Marktwert
Equity value, commonly referred to as the market value of equity or market capitalization, can be defined as the total value of the company that is attributable to equity investors. It is calculated by multiplying a company’s share price by its number of shares outstanding. - https://corporatefinanceinstitute.com/resources/knowledge/va...
--------------------------------------------------
Note added at 2 hrs (2018-07-28 18:56:35 GMT)
--------------------------------------------------
Equity value, commonly referred to as the market value of equity or market capitalization, can be defined as the total value of the company that is attributable to equity investors. It is calculated by multiplying a company’s share price by its number of shares outstanding. - https://corporatefinanceinstitute.com/resources/knowledge/va...
Equity value, commonly referred to as the market value of equity or market capitalization, can be defined as the total value of the company that is attributable to equity investors. It is calculated by multiplying a company’s share price by its number of shares outstanding. - https://corporatefinanceinstitute.com/resources/knowledge/va...
--------------------------------------------------
Note added at 2 hrs (2018-07-28 18:56:35 GMT)
--------------------------------------------------
Equity value, commonly referred to as the market value of equity or market capitalization, can be defined as the total value of the company that is attributable to equity investors. It is calculated by multiplying a company’s share price by its number of shares outstanding. - https://corporatefinanceinstitute.com/resources/knowledge/va...
8 hrs
David Hollywood
Native in English
Works in field
worked for int. orgs (IMF, OAS, IDB)
Native in: English
Works in: Spanish to English, German to English
Related KudoZ points
:
16
Reference:
Marktwert
'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.[1][2][3][4]
Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation.[5]
Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation.[5]
Something went wrong...