Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events. These reports analyze many KPIs including earned media placements, owned media performance, and search engine reputation across mainstream engines like Google.

In this following article, we will examine five of the most common types of reports used by marketers, advertisers, and agencies:

Social Media Tracking
Campaign Reporting
ROI Reporting
Brand and Market Audits
Post-Crisis Assessment

https://blog.digimind.com/en/agency/proving-roi/5-essential-...

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Longer Answer
sprawozdanie z analizy wskaźników wydajności kampanii w mediach społecznościowych