English to Spanish Marketing Marketing / Market Research

Hola, estoy traduciendo un artículo sobre el consumo de analgésicos y me trabé con esta oración:

"As I left, he said, "I get more kicks out of seeing a pack in a bin than on a shelf."

Este es el párrafo completo:

When he took over the design of Benson & Hedges' cigarette packs, Williams made sure that every pack was gold, even the packs containing low-tar cigarettes, which had previously been silver. "We believe that brand identities should be recognised at a distance," he said, "even through half-closed eyes, or sub-optimal conditions, or in peripheral vision." In supermarkets, says Williams, "We want a blocking effect on the shelf. The chevron links all the packs together, so you get a wave effect." As I left, he said, "I get more kicks out of seeing a pack in a bin than on a shelf."

Muchas gracias!