Glossary entry (derived from question below)
Dec 27, 2019 15:56
4 yrs ago
English term
martech
GBK
English to Dutch
Marketing
Advertising / Public Relations
Definition from
technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.
Example sentences:
By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. (ClickRain)
Martech is a marketing enabler that should be used with caution and care. (ConstructDigital)
But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" (MartechAllience)
Proposed translations
(Dutch)
| 4 +2 | martech |
Kitty Brussaard
|
Change log
Dec 27, 2019 15:42: changed "Kudoz queue" from "In queue" to "Public"
Dec 27, 2019 15:47: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"
Dec 27, 2019 15:56: changed "Stage" from "Preparation" to "Submission"
Dec 30, 2019 16:56: changed "Stage" from "Submission" to "Completion"
Dec 30, 2019 20:46: Kitty Brussaard Created KOG entry
Proposed translations
+2
2 hrs
Kitty Brussaard
Netherlands
Netherlands
Netherlands
Business Language Solutions
Native in: Dutch (Variant: Netherlands) 
Works in: English to Dutch, Dutch to English, Dutch
Related KudoZ points
:
28
Selected
martech
In verkorte vorm geschreven als 'martech' of 'MarTech' en meer voluit ook wel aangeduid als 'Marketing Technology' of - in goed Nederlands - 'marketingtechnologie'.
Definition from
Marketing Guys:
Software en platformen die door marketing- én salesorganisaties gebruikt worden om op effectieve en door data gedreven wijze hun doelen te bereiken.
Example sentences:
De beste martech-software kiezen: zo doe je dat (Marketingfacts)
Leer de belangrijkste aspecten van MarTech (Adformatie)
Marketing technology De samenkomst van marketing en technologie wordt in de volksmond ook wel ‘Marketing Technology’ genoemd. Het begrip is te herleiden tot software en platformen die door marketing- én salesorganisaties worden gebruikt om op effectieve en door data gedreven wijze hun doelen te bereiken. Deze combinatie zorgt ervoor dat marketingdoelstellingen worden gehaald, waardoor bedrijven verdere stappen vooruit kunnen maken. (WINMAG Pro)
4 KudoZ points awarded for this answer.
Something went wrong...