Oct 9, 2020 00:54
3 yrs ago
11 viewers *
English term
banner blindness
GBK
English to Romanian
Marketing
Advertising / Public Relations
Definition from
MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.
Example sentences:
We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. (Nielsen Norman Group)
To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! (Jeff Bullas)
A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. (Bannerflow)
Proposed translations
(Romanian)
| 4 +1 | ignorarea bannerelor |
Mara Cojocaru
|
Change log
Sep 30, 2020 18:40: changed "Kudoz queue" from "In queue" to "Public"
Oct 9, 2020 00:54: changed "Stage" from "Preparation" to "Submission"
Oct 12, 2020 01:56: changed "Stage" from "Submission" to "Selection"
Oct 19, 2020 01:55:
Nov 8, 2020 01:55:
Dec 8, 2020 01:55:
Proposed translations
+1
3 days 5 hrs
Mara Cojocaru
Romania
Romania
Romania
Specialised in EU translations
Native in: Romanian 
Works in: English to Romanian, Romanian to English, French to Romanian, and 1 more.
ignorarea bannerelor
Definition from
https://webtohow.wordpress.com/2013/04/0:
.
Example sentences:
Problema asta a publicităţii pe situri şi a aşa numitei “ad blindness” (ignorarea bannerelor pentru că te-ai obişnuit să le vezi, deci ochiul “sare” peste ele) a fost o chestie ce s-a discutat şi pe la “casele mari” (SitePoint, TheAdminZone etc.) (https://dojoblog.ro/2011/01/05/adblock-s)
Discussion
https://pdfslide.us/documents/mk-electronic.html
https://webtohow.wordpress.com/2013/04/07/banner-blindness/