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  1. KudoZ™ Top
  2. English to Korean
  3. Marketing / Market Research

like-gate

For term searches and specialty glossaries, please try the new GBK glossaries
00:54 Nov 23, 2020
English to Korean translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Internet, e-Commerce
English term or phrase: like-gate
Definition from Marketing Terms:
A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

Example sentence(s):
  • Typically you can expect a very minimal (~10%) drop-off rate for your contest due to a like-gate. Using a like-gate is more than worth this drop-off, as the other 90%+ of non-fans who do like your Page will open a new avenue to market them again and again. Wishpond
  • Many app providers depended on the Like-gate as a major feature of their product. Banning Like-gates could directly impact their livelihoods. Post Planner
  • But, not to worry; since we’ve probably run more Like-Gated promotions than anyone, we’ve sifted through that data to let you know what to expect now that page policy prohibits requiring or even incentivizing for Likes. woobox
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4좋아요 게이트
Robin Shin
3(페이지) 좋아요 장벽, 좋아요 블라인드
Jeewon Bae


  

Translations offered


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
(페이지) 좋아요 장벽, 좋아요 블라인드


Definition from 국제영어대학원대학교 신어사:
페이스북에서 특정 내용에 접근하기 위해 “좋아요”를 눌러야 하는 상황

Example sentence(s):
  • 얼마 전 페이스북이 새로운 API 버전 2.1 출시와 함께 이제 브랜드 페이지에서 흔히 사용하는 Like Gate(페이지 좋아요 블라인드)를 오는 11월 5일 부터 사용할 수 없게 한다고 합니다. - Facebook  

Explanation:
한국에서 널리 쓰이지 않는 용어인 듯합니다.
Jeewon Bae
South Korea
Local time: 00:09
Native speaker of: Native in KoreanKorean
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5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
좋아요 게이트


Definition from 네이버 영어사전:
좋아요 게이트; 좋아요 장벽 ((페이스북에서 어떤 브랜드에 접근하기 전에 '좋아요'를 누르도록 요구하는 것))

Example sentence(s):
  • 2014년 8월 7일 발표한 페이스북 API 2.1 에는 좋아요 게이트에 대한 금지를 플렛폼 정책에 포함시켰습니다. - Tendency homepage  
Robin Shin
South Korea
Local time: 00:09
Native speaker of: Korean
PRO pts in category: 4
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