Feb 4, 2021 17:28
3 yrs ago
36 viewers *
English term
razor and blades
English to Portuguese
Marketing
IT (Information Technology)
Team, help with this term: "The razor and blades model".
It comes from the "The razor and blades business model is a business model in which one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as consumable supplies.", but I would need your help on whether we have an equivalent in Brazilian Portuguese.
It comes from the "The razor and blades business model is a business model in which one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as consumable supplies.", but I would need your help on whether we have an equivalent in Brazilian Portuguese.
Proposed translations
(Portuguese)
4 +3 | isca e anzol | Felipe Lacerda |
4 +1 | isca e anzol | Matheus Chaud |
3 | Preço líder/Preço isca | Paulo Ribeiro |
Proposed translations
+3
5 mins
Selected
isca e anzol
Opa.
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Note added at 6 mins (2021-02-04 17:35:31 GMT)
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http://proatividademercado.com.br/site/estrategia-e-proativi...
A Gillete (P&G) foi pioneira nesse modelo e até empresta outro nome a essa estratégia (Razor and Blade Model).
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Note added at 7 mins (2021-02-04 17:36:22 GMT)
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https://bmtoolbox.net/patterns/bait-and-hook/
The bait and hook pattern (also called “razor and blade” or the “tied products model”) works in the way that the basic product is sold at a very cheap price in order to make profit by selling complementary products / refills for a high price or simply increase sales of the profitable complementary product.
--------------------------------------------------
Note added at 6 mins (2021-02-04 17:35:31 GMT)
--------------------------------------------------
http://proatividademercado.com.br/site/estrategia-e-proativi...
A Gillete (P&G) foi pioneira nesse modelo e até empresta outro nome a essa estratégia (Razor and Blade Model).
--------------------------------------------------
Note added at 7 mins (2021-02-04 17:36:22 GMT)
--------------------------------------------------
https://bmtoolbox.net/patterns/bait-and-hook/
The bait and hook pattern (also called “razor and blade” or the “tied products model”) works in the way that the basic product is sold at a very cheap price in order to make profit by selling complementary products / refills for a high price or simply increase sales of the profitable complementary product.
Peer comment(s):
agree |
Maria Teresa Borges de Almeida
7 mins
|
Só avisando que respondi antes, hein
|
|
agree |
Matheus Chaud
: Não vale, você copiou meu link 2 minutos antes de eu responder. Isso é espionagem, só pode ser.
19 mins
|
Eu vim do futuro. Meu próximo passo é ir para os EUA no dia 10 de setembro de 2001 e...investir na Apple, é claro. O que mais eu ia fazer lá?
|
|
agree |
Kevin Albuquerque
3 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
+1
7 mins
isca e anzol
5 hrs
Preço líder/Preço isca
Caso deseje utilizar um termo menos literal.
Example sentence:
Preço isca e preço do líder: é a prática de oferecer um determinado produto a um preço baixo, mas querendo direcionar o cliente à aquisição de outro produto com o preço líder (p. 26 do artigo no repositório da UFSC)).
Reference:
https://repositorio.ufsc.br/xmlui/bitstream/handle/123456789/126114/Contabeis291644.pdf
https://www.casamagalhaes.com.br/blog/financas/estrategias-de-preco-atrair-clientes/
Discussion