Glossary entry

Italian term or phrase:

Vivere in tessuto

English translation:

Living and breathing fabrics

Added to glossary by Lara Barnett
Apr 7, 2022 10:36
2 yrs ago
28 viewers *
Italian term

Vivere in tessuto

Italian to English Marketing Textiles / Clothing / Fashion Textiles
From the website of a textile company.

"Vivere in tessuto” significa prima di tutto respirare questa quotidianità. Continuiamo a trasformare il potenziale delle idee che ruotano nelle nostre menti in progetti concreti, perché non smettiamo mai di “vivere in tessuto"


All suggestions welcome!
Change log

Apr 10, 2022 14:19: Lara Barnett Created KOG entry

Discussion

philgoddard Apr 8, 2022:
How about We live and breathe fabrics, transforming ideas into stylsh, wearable designs on a daily basis. We never stop thinking about them.

Proposed translations

+4
39 mins
Selected

Living and breathing fabrics

Phrased in this way gives the option of retaining at least some of the existing phrasing structure (i.e. a verb for a verb...!)

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Note added at 41 mins (2022-04-07 11:18:10 GMT)
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"live and breathe Something...
PHRASE [Vs inflect, PHRASE noun]
If you say that someone lives and breathes a particular subject or activity, you are emphasizing that they are extremely enthusiastic about it.
[emphasis]... He has lived and breathed polo since he was seven. "
https://www.collinsdictionary.com/dictionary/english/live-an...

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Note added at 42 mins (2022-04-07 11:19:52 GMT)
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"LIVE AND BRREATHE SOMETHING...
Devote a great deal of one's time to a particular subject or activity.
...‘they live and breathe Italy and all things Italian’ "
https://www.lexico.com/definition/live_and_breathe_something

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Note added at 44 mins (2022-04-07 11:21:23 GMT)
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Another example:
"I LIVE AND BREATHE knitting and designing. I learned the art of knitting from my mom and grandma, and I also serial read all the knitting books I can find."
https://www.ravelry.com/designers/randi-hjelm

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Note added at 7 hrs (2022-04-07 18:02:35 GMT)
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Repetition issue - To avoid the repetition issue, involving "respirare" you could use one of various options, including "inhaling the day to day life...." or something
The use of this target phrase, and then finding such a way round the repetition, is feasible in my opinion as it is a punchy phrase that is well suited to the context. So, perhaps:
"Living and berating fabrics" means to inhale the day to day world/life of this craft/induustry........ etc ... etc ...because, we will not stop living and breathing [our] fabrics."
Example sentence:

"Even after years of going to fashion shows, meeting new designers and generally LIVING AND BREATHING fashion 24/7, I have to admit that it little mind-blowing to be in one room with all these fashion greats....."

"It isn’t just a hobby or a job to me it is a part of who I am. I LIVE AND BREATHE fashion, even my downtime is often spent watching fashion documentaries and catching up on the new trends for next season. "

Peer comment(s):

agree Cillie Swart : Good one.
12 mins
Thank you
agree kringle
15 mins
Thank you.
agree philgoddard : The term is repeated, and you can't do that in English. But this is a good idea - see my suggestion for the whole thing.
4 hrs
I would put "inhaling the daily life" or something - there are ways round it, but the point is this provides a punch for the beginning of the sentence, which is needed to match the source "punch" of "vivere".
agree Lisa Jane
20 hrs
Thank you
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4 KudoZ points awarded for this answer. Comment: "Good one! thanks"
21 mins

life in fabric

Life in fabric as in life in colour. "Life in fabric' means first and foremost fully breathing in and enjoying everyday life. We continue to transform the potential of the ideas in our heads into concrete projects, because we never stop 'life in fabric'.
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