punto de ambientación

English translation: Set-up point/spot

20:55 Jan 5, 2023
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations
Spanish term or phrase: punto de ambientación
In a sports sponsorship/brand presence contract, in a section listing branding points for a 5k/10k road race.

"Punto de ambientación para la marca XXXXX durante la carrera, la ubicación y logística deberá ser coordinada y sujeta a autorización del Club y/o los personas que éste designe."
Kathryn Litherland
United States
Local time: 17:38
English translation:Set-up point/spot
Explanation:
Set-up point for the XXXXX brand (advertising) during the race,
Selected response from:

Andrew Bramhall
United Kingdom
Local time: 22:38
Grading comment
Thanks, this sounds natural in English.
4 KudoZ points were awarded for this answer



Summary of answers provided
4Set-up point/spot
Andrew Bramhall
1 +1Scene setting
neilmac
1(brand) onboarding point/spot
Ana Vozone


  

Answers


21 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Set-up point/spot


Explanation:
Set-up point for the XXXXX brand (advertising) during the race,

Andrew Bramhall
United Kingdom
Local time: 22:38
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Grading comment
Thanks, this sounds natural in English.
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26 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +1
Scene setting


Explanation:
Actually, it looks like it's just a synonym for "ubicación". I thought about something like "setting the scene for the brand during the race", which seems to work, although I can't find anything to back it up. Hence the low confidence level.

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Note added at 27 mins (2023-01-05 21:23:10 GMT)
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Andrew's suggestion could work too.

Example sentence(s):
  • ... vintage themes married with contemporary cuts and attitude which are setting the scene for the brand's incredibly strong future...
  • Fiona's role involves “setting the scene for the brand."

    https://dictionary.cambridge.org/dictionary/english/set-the-scene
neilmac
Spain
Local time: 23:38
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 69

Peer comments on this answer (and responses from the answerer)
agree  philgoddard
1 hr
  -> Happy New Year! :)
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34 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5
(brand) onboarding point/spot


Explanation:
Could this help?

https://www.google.com/search?q="onboarding point"&sxsrf=ALi...


https://www.google.com/search?q="brand onboarding"&oq="brand...

https://narcis.co.uk/brand-onboarding-dont-miss-that-opportu...
Brand onboarding can come in many shapes and formats. But the idea is to give a tour around your brand to bring people up to speed with the brand. Run them through who you are, who is your customer, what makes you unique. Explain the guidelines (logo, colours, fonts…).

Ana Vozone
Local time: 22:38
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
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