Dec 6, 2019 17:54
4 yrs ago
1 viewer *
English term

clickbait

GBK English to Bulgarian Social Sciences Journalism
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.
Example sentences:
All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. (France24)
This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. (The New York Times)
I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. (Belleville News-Democrat)
Proposed translations (Bulgarian)
4 +3 кликбейт
Change log

Dec 6, 2019 17:17: changed "Kudoz queue" from "In queue" to "Public"

Dec 6, 2019 17:24: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"

Dec 6, 2019 17:54: changed "Stage" from "Preparation" to "Submission"

Dec 9, 2019 18:54: changed "Stage" from "Submission" to "Selection"

Dec 18, 2019 10:54: changed "Stage" from "Selection" to "Completion"

Discussion

Boika Koceva Dec 7, 2019:
уловка (за реклама )

Proposed translations

+3
30 mins
Selected

кликбейт

Definition from Wikipedia:
Кликбейт (на английски: clickbait, в превод: „примамка за кликания“, „стръв за кликания“) е пейоративен термин, описващ уеб съдържание, което цели генерирането на приходи от онлайн реклама, правейки компромис с качеството и точността на предоставяната информация. При кликбейта се разчита на сензационни заглавия и „хващащи окото“ мини-картинки (thumbnail), които да привличат кликвания върху тях и така да насърчават разпространението и споделянето по онлайн социалните мрежи на манипулативни материали.
Example sentences:
Facebook обяви война на кликбейт заглавията (webcafe.bg)
Peer comment(s):

agree Dimitar Dimitrov
8 mins
agree Emilia Delibasheva
3 days 1 hr
agree invguy
3 days 9 hrs
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4 KudoZ points awarded for this answer.
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