Glossary entry

English term or phrase:

Marketing Plans pillar

Chinese translation:

市场营销计划支柱

Added to glossary by lbone
Dec 18, 2007 17:02
16 yrs ago
2 viewers *
English term

Marketing Plans pillar

English to Chinese Marketing Marketing branding
This is part of the description of a term within a marketing/sales-oriented glossary. The term and its description are the whole context.

Term:
Brand Plan

Description:
An eight slide country marketing plan by brand. The structure of this plan is done according to the ***Marketing Plans pillar***.

**********
Is this pillar also something in a slide?

TIA
Proposed translations (Chinese)
3 +3 市场营销计划支柱
4 +2 营销计划纲要

Discussion

lbone (asker) Dec 29, 2007:
Thank you all! I read some materials, and now think 支柱 is an acceptable understanding. Here is an example:

http://www.google.cn/search?num=100&complete=1&hl=zh-CN&neww...

Besides Marketing Plans pillar, there is also a Pricing pillar in this document. So Marketing Plans pillar is among several other pillars, which make the structure of the whole picture.
lbone (asker) Dec 19, 2007:
这份稿件的主题是marketing & sales,是个词汇表。估计是给家农药产品公司的市场/销售团队或部门培训用的教程中的一个文件。
lbone (asker) Dec 19, 2007:
多谢,不过Marketing Plans不是这里的一个词条。
Wenjer Leuschel (X) Dec 19, 2007:
Marketing Plans 显然是该公司内部已经制定的某种营销计划方案。Pilar 字面上的意义当然是“支柱”,但实际上指的是方案里不可或缺的“要项”。这就是我把它翻译成“纲要”的原因,因为这类的要项是“针对性必要的纲领”,少了那样的要项则方案不可能成立。
orientalhorizon Dec 19, 2007:
我看“Marketing Plans” 词首都用了大写,似乎说明它也是一个词条,可以先查一下你正翻译的稿件,如果是的话,里面应该有pillar的更具体说明。直觉该词是指营销计划(或制定营销计划)的要旨、要点。

Proposed translations

+3
7 hrs
Selected

市场营销计划支柱

meijob 10 Sourcing Pillars- [ Translate this page ]2. 10 Sourcing Pillars(3) · 3. 招聘的10项支柱(3) .... It’s comparable to a marketing and sales plan broken out by territory, customer, product, ...
blog.chinabyte.com/70/meijob/33070.shtml - 27k - Cached - Similar pages

meijob 10 Sourcing Pillars- [ Translate this page ]阅读排行榜. 1. 10 Sourcing Pillars(38) · 2. 招聘的10项支柱(38) .... It’s comparable to a marketing and sales plan broken out by territory, customer, ...
blog.chinabyte.com/blog/meijob/archive/2007/11/20/33070.html - 29k - Cached - Similar pages

专家营销人员:你是否真的准备就绪,你的市场营销计划?- [ Translate this page ]Read This Hot 阅读这本热点 NEW BOOK RELEASE 新书发布. Twelve Pillars 12个支柱 ... Where do you start your marketing plan?当你开始你的市场营销计划? ...
www.expertmarketers.com/_zh/are-you-really-ready-a184.html - 52k - Cached - Similar pages

Note from asker:
pillar确实可以译为支柱,不过“Marketing Plans pillar”应该是一个支柱,是单数,如何理解单个支柱可以形成一个计划的结构呢?
Peer comment(s):

agree Jinhang Wang
51 mins
thanks
agree orientalhorizon : 经常看到类似译法。
1 hr
thanks
agree Joy-KC
1 day 14 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you, pkchan, Wenjer Leuschel and other commenters"
+2
24 mins

营销计划纲要

一份八张投影片、按品牌安排规划的国家营销计划。这份营销计划以“营销计划纲要”的格式为架构。

投影片文字的格式呈现为纲要式,但它并非投影片文字解说的内容之一部分。
Note from asker:
我好象没注意过pillar可以译为纲要啊。
我看你上面的解释了,多谢。
我看见你上面的解释了,多谢。
Peer comment(s):

agree William He
9 hrs
Thanks.
agree iiiox
12 hrs
Thanks.
Something went wrong...
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