Glossary entry

English term or phrase:

contextual offer

Chinese translation:

定制的/个性化的报价/方案

Added to glossary by Frank Feng
Sep 21, 2018 09:21
5 yrs ago
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English term

contextual offer

English to Chinese Bus/Financial Retail 客户关系
API-led omni-channel experience to provide customer loyalty platform with contextual offers
请问什么是contextual offer?谢谢!
Change log

Sep 26, 2018 08:43: Frank Feng Created KOG entry

Proposed translations

17 mins
Selected

定制的/个性化的报价/方案

contextual 直译是“上下文相关的”,“符合情境的”

这里是说客户忠诚度平台对客户给出的offer(报价、优惠、活动方案等等)是根据具体客户的实际情况定制的,而不是千篇一律的。随便举个例子,比如一个旅游预订平台,对于经常定五星级酒店的客户,如果给出针对青旅的OFFER可能就算不上“contextual”了

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Note added at 17 mins (2018-09-21 09:39:10 GMT)
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也可以译作“针对性的报价/方案”
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实际报价

供参考
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