Glossary entry (derived from question below)
English term or phrase:
Branding the German Bundesliga
French translation:
(ci-dessous)
Added to glossary by
mattranslate
Feb 9, 2009 22:32
15 yrs ago
2 viewers *
English term
Branding the German Bundesliga
English to French
Bus/Financial
Marketing
"Intercultural Marketing and Global Sports Advertising: Branding the German Bundesliga".
How can I express this in French? (Its actually the title of my document. ).
Quelle est la meilleure manière de rendre la forme ING en français.
Merci d'avance pour votre compréhension.
How can I express this in French? (Its actually the title of my document. ).
Quelle est la meilleure manière de rendre la forme ING en français.
Merci d'avance pour votre compréhension.
Proposed translations
(French)
Change log
Feb 23, 2009 08:00: mattranslate Created KOG entry
Feb 23, 2009 08:00: mattranslate changed "Edited KOG entry" from "<a href="/profile/895706">mattranslate's</a> old entry - "Branding the German Bundesliga"" to ""(ci-dessous)""
Proposed translations
+4
52 mins
mattranslate
Germany
Germany
Native in French
Germany
Financial translator
Native in: French
Works in: German to French, English to French, French
Related KudoZ points
:
28
Selected
(ci-dessous)
bonjour,
quand il s'agit d'un titre, le choix est souvent plus...
je laisserais tomber "German", car on sait forcément que la Bundesliga = championnat allemand de football.
et je ferais ensuite un choix entre :
--> l'image de marque de la Bundesliga (a)
--> la marque Bundesliga (b)
"L’agence de marketing Sportfive a été choisie pour gérer les droits TV internationaux du championnat de football allemand, la Bundesliga. Le contrat de deux ans aura cours pour les deux prochaines saisons et incluse également des mesures de promotion de la marque Bundesliga hors de ses frontières. " http://www.sportstrategies.com/index.php?option=com_content&...
"Le nouveau système protégera également l’image de marque de la Bundesliga dans son ensemble, en tant que championnat" http://europa.eu/rapid/pressReleasesAction.do?reference=IP/0...
Ensuite, je déciderais si je souhaite nominaliser le titre ou le conserver sous sa forme verbale.
--> nominaliser:
1. commercialisation de (a) ou (b)
2. promotion de (a) ou (b)
--> verbaliser:
1. commercialiser/vendre (a) ou (b)
2. promouvoir/faire la promotion de (a) ou (b)
--> autre possibilité:
1. Comment vendre/commercialiser/promouvoir (a) ou (b)
...Et il existe certainement d'autres pistes
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Note added at 59 mins (2009-02-09 23:31:55 GMT)
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--> nominaliser:
1. LA commercialisation de (a) ou (b)
2. LA promotion de (a) ou (b)
J'avais oublié l'article défini...
--------------------------------------------------
Note added at 1 hr (2009-02-09 23:33:37 GMT)
--------------------------------------------------
l'ajout éventuel de l'article est optionnel, bien sûr...
Viel Glück!
--------------------------------------------------
Note added at 5 days (2009-02-15 18:08:20 GMT)
--------------------------------------------------
PS. "mise en valeur" (synonyme de "faire la promotion") pourrait aussi faire l'affaire, mais pas 'mise en valeur de l'image..." comme l'a proposé Traductores..., plutôt:
"Mise en valeur de la marque Bundesliga" / "(comment) mettre en valeur la marque Bundesliga"
voir aussi dans un des extraits ci-dessus:
"Mesures de promotion de la marque Bundesliga"
quand il s'agit d'un titre, le choix est souvent plus...
je laisserais tomber "German", car on sait forcément que la Bundesliga = championnat allemand de football.
et je ferais ensuite un choix entre :
--> l'image de marque de la Bundesliga (a)
--> la marque Bundesliga (b)
"L’agence de marketing Sportfive a été choisie pour gérer les droits TV internationaux du championnat de football allemand, la Bundesliga. Le contrat de deux ans aura cours pour les deux prochaines saisons et incluse également des mesures de promotion de la marque Bundesliga hors de ses frontières. " http://www.sportstrategies.com/index.php?option=com_content&...
"Le nouveau système protégera également l’image de marque de la Bundesliga dans son ensemble, en tant que championnat" http://europa.eu/rapid/pressReleasesAction.do?reference=IP/0...
Ensuite, je déciderais si je souhaite nominaliser le titre ou le conserver sous sa forme verbale.
--> nominaliser:
1. commercialisation de (a) ou (b)
2. promotion de (a) ou (b)
--> verbaliser:
1. commercialiser/vendre (a) ou (b)
2. promouvoir/faire la promotion de (a) ou (b)
--> autre possibilité:
1. Comment vendre/commercialiser/promouvoir (a) ou (b)
...Et il existe certainement d'autres pistes
--------------------------------------------------
Note added at 59 mins (2009-02-09 23:31:55 GMT)
--------------------------------------------------
--> nominaliser:
1. LA commercialisation de (a) ou (b)
2. LA promotion de (a) ou (b)
J'avais oublié l'article défini...
--------------------------------------------------
Note added at 1 hr (2009-02-09 23:33:37 GMT)
--------------------------------------------------
l'ajout éventuel de l'article est optionnel, bien sûr...
Viel Glück!
--------------------------------------------------
Note added at 5 days (2009-02-15 18:08:20 GMT)
--------------------------------------------------
PS. "mise en valeur" (synonyme de "faire la promotion") pourrait aussi faire l'affaire, mais pas 'mise en valeur de l'image..." comme l'a proposé Traductores..., plutôt:
"Mise en valeur de la marque Bundesliga" / "(comment) mettre en valeur la marque Bundesliga"
voir aussi dans un des extraits ci-dessus:
"Mesures de promotion de la marque Bundesliga"
Peer comment(s):
| agree |
ameegagh
:
35 mins
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Merci!
|
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| agree |
Christophe G.
: j'ai eu un peu la même idée, mais je dois m'incliner devant une réponse si détaillée
1 hr
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Merci, Chris!
|
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| neutral |
Tony M
: But I'm not sure any of the above solutions actually covers accurately the specific notion of 'branding'
1 hr
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ça dépend de ce que vous entendez par "specific"... Le terme a cependant son équivalent en français...
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| agree |
mimi 254
9 hrs
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Merci!
|
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| agree |
zi_neb
22 hrs
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Merci!
|
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
1 hr
promouvoir la marque "Bundesliga"
I'd say it works fine provided the rest of the document explicits the context of the Bundesliga (in particular the fact it is german).
Peer comment(s):
| neutral |
Tony M
: But I think 'branding' has a bit more to it than just 'promoting the X brand'... / That's why I feel it may be best to retain the EN buzzword, instead of trying to fudge around it!
1 hr
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You're right, but it's going to be difficult to cover the whole meaning of the metaphor. How about something like "Promouvoir la marque Bundesliga...au fer rouge" :)
|
1 hr
bundesliga
Hi, actually bundesliga is the name of the championship in Germany. It's the equivalent of first league or premiere league if you prefer in Uk et de la ligue 1 en France en France(ou premiere division).
Peer comment(s):
| neutral |
Tony M
: I think that part of it was actually pretty obvious! It seems fairly clear to me that Asker's real problem is with 'branding'
52 mins
|
| neutral |
Stéphanie Soudais
: Vous ne traduisez pas l'expression demandée ?
8 hrs
|
+2
3 hrs
Gerardo Robles
Argentina
Argentina
Native in French
Argentina
Capitalizing on 10 years of experience
Native in: Spanish 
, French
Works in: English to French, English to Spanish, French to Spanish, and 3 more.
Mise en valeur de l'image de marque Bundesliga
Selon le dictionnaire d'économie Harraps.
Peer comment(s):
| agree |
Marilyne (X)
: Mise en valeur de l'image de marque DE LA Bundesliga (allemande est inutile)
7 hrs
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J'ai oublié l'article, bien vu! Merci Marilyne!
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| agree |
fmthac
: mise en valeur de l'image Bundesliga
11 hrs
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Merci fmthac!
|
+1
2 hrs
le « branding » de la Bundesliga allemande
I think you'll find that the EN word 'branding' is often used in this context (64 800 Ghits can't be wrong...?)
Promotion de l’image de marque ou le branding - Centre de services ...
... Le branding peut être envisagé comme l'établissement d'un lien entre l'expérience ... qui commercialisent des marchandises ou des services, ...
www.entreprisescanada.ca/servlet/ContentServer?cid=11848707...
The properly FR alternative of 'promotion de l’image de marque' is horribly unwieldy for use in your title — though you might find it worth including it by way of explanation once your text gets going.
Cf. too the FR use of 'marketing'
Regarding your secondary question of the best way to translate the -ing form, where a suitable FR verb exists, then the infinitive is commonly found; otherwise, FR often uses a noun form + 'de' where we use the -ing form (as in the example above with 'promotion de...'). But in all humility, I'll leave that to the FR native speakers to explain better than I could!
--------------------------------------------------
Note added at 10 hrs (2009-02-10 09:03:13 GMT)
--------------------------------------------------
It's vitally important to udnerstand the EN term correctly if an appropriate translation is to be found.
'branding' is a whole concept that encompasses a number of ideas — it is not merely 'promoting the brand', nor yet again 'marketing / selling the brand' — there are no doubt marketing experts out there who can explain it better than I, but I don't think any of the 'properly FR' suggestions so far comes close to summing up all that 'branding' comprises — the CA suggestion of 'promotion de l'image de marque' (literally, 'promoting the brand image') is by far the closest, though even that misses some of the salient points, I feel.
Promotion de l’image de marque ou le branding - Centre de services ...
... Le branding peut être envisagé comme l'établissement d'un lien entre l'expérience ... qui commercialisent des marchandises ou des services, ...
www.entreprisescanada.ca/servlet/ContentServer?cid=11848707...
The properly FR alternative of 'promotion de l’image de marque' is horribly unwieldy for use in your title — though you might find it worth including it by way of explanation once your text gets going.
Cf. too the FR use of 'marketing'
Regarding your secondary question of the best way to translate the -ing form, where a suitable FR verb exists, then the infinitive is commonly found; otherwise, FR often uses a noun form + 'de' where we use the -ing form (as in the example above with 'promotion de...'). But in all humility, I'll leave that to the FR native speakers to explain better than I could!
--------------------------------------------------
Note added at 10 hrs (2009-02-10 09:03:13 GMT)
--------------------------------------------------
It's vitally important to udnerstand the EN term correctly if an appropriate translation is to be found.
'branding' is a whole concept that encompasses a number of ideas — it is not merely 'promoting the brand', nor yet again 'marketing / selling the brand' — there are no doubt marketing experts out there who can explain it better than I, but I don't think any of the 'properly FR' suggestions so far comes close to summing up all that 'branding' comprises — the CA suggestion of 'promotion de l'image de marque' (literally, 'promoting the brand image') is by far the closest, though even that misses some of the salient points, I feel.
Peer comment(s):
| neutral |
mattranslate
: question de goût peut-être, mais j'ai du mal à m'imaginer cela comme titre d'un texte sérieux et de niveau soutenu en français
7 hrs
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Depends on the target readership, but it is 'in' jargon in the industry, anything else might sound clunky or quaint...
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| agree |
kashew
: Why not! Branding sounds Germanic too!
7 hrs
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Thanks, J! Why yes... the Branding-burg Gate, for starters! LOL!
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11 hrs
Le marquage dans la ligue de foot allemande
This employs some football wordplay - marking players is especially a job of defenders. Marquer is also to score a goal. What more could one want?
Peer comment(s):
| neutral |
Tony M
: But why 'dans', J?
30 mins
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| neutral |
mattranslate
: si dans la "ligue de foot allemande" les défenseurs font un marquage strict des attaquants?
11 hrs
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Isn't that their job?
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1 hr
Tarik Boussetta
You come, You see, and YOU CONQUER!
Native in: Arabic
Works in: Arabic to English, English to Arabic, Arabic to French, and 2 more.
Marquage de/ Marquer la Bundesliga allemande
De nos jours, on parle de l'industrie du football!
Une suggestion
Marquage de/Marquer la Bundesliga allemande
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Note added at 15 hrs (2009-02-10 13:47:11 GMT)
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suggestion 2
valoriser
Une suggestion
Marquage de/Marquer la Bundesliga allemande
--------------------------------------------------
Note added at 15 hrs (2009-02-10 13:47:11 GMT)
--------------------------------------------------
suggestion 2
valoriser
Peer comment(s):
| neutral |
Stéphanie Soudais
: Sens obscur
7 hrs
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...
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| neutral |
kashew
: You are on the right track!
9 hrs
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thx;)
|
16 hrs
branding
ok, my mistake. So, for branding the most commun definition would be promotion. Meanwhile, it depends of your article: if it's more about protecting the brand, the appropriated term would be protection de la licence Bundesliga, or it could be as well comment mettre en avant ( or comment améliorer) l'image de la Bundesliga if the article is about the promotion of the german championship.
Peer comment(s):
| neutral |
Tony M
: But none of those options truly encompasses what 'branding' is all about.
51 mins
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Discussion
What concerns me most here is that none of my native French-speaking colleagues (naturally enough eager to stick up for their mother tongue!) has yet come up with a translation suggestion that in my view successfully encompasses all that the very special term 'branding' implies. It is so much more than merely marketing or promotion — it is the whole concept of establishing a 'brand identity' for a 'product', making people perceive something as abstract as the notion of 'the Bundesliga' as if it were a branded commodity like Nike trainers or something.