Glossary entry

English term or phrase:

penetration rate

Norwegian translation:

penetrasjonsrate

Added to glossary by LinguaLab.net
Apr 23, 2010 12:45
14 yrs ago
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English term

penetration rate

English to Norwegian Bus/Financial Economics Annual accounts
Context: "Please specify the penetration rate in the percentage of your total turnover."

Also: "Please specify the penetration rate in the percentage of the total spend."

The only thing we can find about "penetration rate" online refers to either drilling or mobile phones, so we would be very grateful if someone could help us make heads or tails of these two sentences! :o)
Proposed translations (Norwegian)
3 +2 penetrasjonsrate

Discussion

Vedis Bjørndal Apr 23, 2010:
Forgot the name of the author The word list I was referring to is authored by Thore Gulliksen, and the publisher is Tapir Forlag.
Vedis Bjørndal Apr 23, 2010:
Penetration pricing I think it may have to do with penetration pricing - use of extraordinarily low price in a market for a shorter or longer period of time. It has, as Kolen suggests to do with penetration of a specific market. Ref.: Eng-No ordliste, Strategisk ledelse og markedsføring.
Koen Speetjens (X) Apr 23, 2010:
Er ikke sikker... men det kan ha noe å gjøre med markedspenetrasjon: andel av total omsetning som kommer fra nye markeder. (og tilsvarende: andel av totale kostnader som følge av nye markeder)

Proposed translations

+2
10 mins
Selected

penetrasjonsrate

Det er grunn til å tro at Norge har en noe lavere penetrasjonsrate enn de nordiske landene for små og mellomstore bedrifter. I bedrifter med mer enn 50 ansatte ...
www.npt.no/pt_internet/tjenester/internett/rapport/hoering_... ​sammendrag3.html ·
Peer comment(s):

agree Svein Hartwig Djaerff : or in some instances "dekningsgrad" could be used.
32 mins
agree Vedis Bjørndal
1 hr
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4 KudoZ points awarded for this answer. Comment: "Tusen takk til alle som bidro, og spesielt til Ingrid!"
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