Jun 22, 2020 00:54
3 yrs ago
5 viewers *
English term
blue ocean strategy
GBK
English to Swedish
Bus/Financial
Business/Commerce (general)
Definition from
TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)
Example sentences:
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
Proposed translations
(Swedish)
4 | blå ocean-strategi | Karin and Folke Nettelblad (Folia Textproduktion HB) |
Change log
Jun 19, 2020 00:14: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:54: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:57: changed "Stage" from "Submission" to "Selection"
Jul 2, 2020 01:54:
Jul 22, 2020 01:54:
Aug 21, 2020 01:55:
Proposed translations
5 hrs
blå ocean-strategi
Även "blue ocean-strategi" och "blue ocean strategy" förekommer på svenska, men i och med att den helsvenska benämningen är i bruk, och används i den svenska översättningen av skaparnas senaste bok (https://www.smakprov.se/smakprov/?l=liber&isbn=9789147126521... finns det ingen anledning att använda något annat än det helsvenska uttrycket.
Definition from
own experience or research:
En strategi för marknadsföring och företagsutveckling, presenterad i en bok med samma titel av W. Chan Kim and Renée Mauborgne. Den innebär att ett företag i stället för att försöka konkurrera inom en befintlig marknad (den röda oceanen) ska skapa sig en helt ny, outforskad marknad, med nya regler (den blåa oceanen). Detta sker genom så kallat värdeskapande (𝘷𝘢𝘭𝘶𝘦 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯), som innebär en produktdifferentiering till låg kostnad.
Example sentences:
En effektiv Blå Ocean-strategi formulerad i en värdekurva, har tre karaktärsdrag som förstärker varandra: fokus, divergens och ett engagerande motto. (Umeå universitet)
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