Oct 23, 2009 09:38
14 yrs ago
1 viewer *
English term

light animation programme

English Marketing Tourism & Travel
A hotel provides this for the guests. I wonder what exactly 'light' means here.

Discussion

"Animation" is generally what UK holiday companies call their evening entertainment, whatever it is. Usually it consist of Abba impersonations or a showcase for X factor "winners".
Valery Kaminski (asker) Oct 23, 2009:
I guess the original was in Greek and the translation into English might have been done by a non-native. Still, the general quality is quite OK.

Animation programme is some kind of entertainment, not only at night. I found the term is used quite often: http://tinyurl.com/ykarp5w
Diego Donati Oct 23, 2009:
It could be something to do with an animation event, maybe in the evenings, that is done in the dark with lights...It is difficult to answer .... If you do have a chance to see their website, maybe you will find some photos or descriptions...
Tony M Oct 23, 2009:
Quality of English? First of all, can you tell us what the general quality of the EN in your document is like? Does it seem as if it might have been written by a non-native speaker, or to have been translated from some other source language?

On the face of it, the use of 'light' here sounds slightly odd, as indeed does 'animation' (though to a lesser extent, perhaps)

Responses

+5
21 mins
Selected

light as opposed to intense or extensive

My strong feeling is: it means that they have some entertainment in the evenings (such as shows), but not the kind of animation you find in some holiday clubs, where you have games, contests, and the like going on all day and most of the night, and where guests are sometimes strongly encouraged - almost "forced" - to join in (which some vacationers find quite annoying).

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Note added at 1 hr (2009-10-23 11:33:53 GMT)
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@Tony M: It the target language was German I would not hesitate to translate it as "leichtes Animationsprogramm".

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Note added at 4 hrs (2009-10-23 14:30:50 GMT)
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@Valery -- you are right, of course, the time of day has no part in it. Guess my imagination took off... :-)

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Note added at 3 days22 hrs (2009-10-27 07:56:50 GMT) Post-grading
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Thank you, Valery!
Note from asker:
It seems the key idea is it is not imposed on the guests... Though it is not limited to evenings only as the Google search shows. I think I know the word for it in Russian.
Peer comment(s):

agree foghorn
2 mins
thanks!
agree Tony M : I agree; the translation problem is going to be to turn that into something positive-sounding, for marketing purposes (I assume)
10 mins
thanks!!
neutral Sheila Wilson : I don't think that's the meaning here, though I sympathise with the holidaymakers you refer to
11 mins
:-)
agree Yasutomo Kanazawa
24 mins
thanks!
agree Rolf Keiser : or casual, fit to suit all
3 hrs
thank you!
agree Liam Hamilton
9 hrs
thanks :-)
neutral Madeleine MacRae Klintebo : I doubt "light" here is an opposite of "intensive" or "heavy" - all animation shows are "light" by their nature. Other activities, sports etc. are rarely, if ever, referred to as animation
12 hrs
Hi Madeleine-- this seems to be a problem of language usage. As Valery said, the text seems to be translated from Greek. In German-speaking holiday clubs (incl. in Greece :-)), sports events are usually part of the "animation program"
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you. Some further research showed it is exactly the unobtrusive nature of the events in question that is being stressed."
1 hr

an entertainment programme using animation with laser lighting

This is probaby another option: you need to check with the client if they know if "light" refers to actual light or something which is the opposite of heavy/serious.

Take a look at the links below.

Note from asker:
It does not refer to things like illumination or fireworks for sure ;)
Peer comment(s):

neutral Tony M : Highly unlikely, I'd have thought, Bill; seems oddly specific for the apparent context...
11 hrs
Something went wrong...
+6
31 mins

popular entertainment programme for all tastes

These two links are useful:

Light entertainment is a term used to describe a broad range of usually televisual performances.
en.wikipedia.org/wiki/Light_entertainment

Cambridge University Light Entertainment Society - Wikipedia, the ...
- [ Traduire cette page ]
24 May 2009 ... The Cambridge University Light Entertainment Society (CULES) is a student drama society at Cambridge University. ...
en.wikipedia.org/.../Cambridge_University_Light_Entertainment_Society

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Note added at 1 hr (2009-10-23 10:40:31 GMT)
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This Greek hotel seems to be offering a similar programme, with details:

Hotel facilities
- [ Traduire cette page ]
hotel-facilities-swimming.jpg Surrounded by the amazing natural landscape, ... A multilingual team also provides a light entertainment programme throughout ...
www.mitsishotels.com/Hotels/.../hotel-facilities_51.htm

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Note added at 10 hrs (2009-10-23 20:14:38 GMT)
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By the way, I have no idea about the Greek language, but in texts written in English by French native speakers (or translated by amateurs), "animation" appears all over the place, instead of entertainment, activity, event, organisation, presentation, ...

It's one of the most useful words in the language!
Peer comment(s):

agree juvera : light entertainment
6 mins
Thanks
agree Tina Vonhof (X) : my guess too.
5 hrs
Thanks
agree Jenni Lukac (X)
9 hrs
Thanks
agree Madeleine MacRae Klintebo : Having suffered through a few of these when my son was younger, I agree. Imagine Abba impersonations, "traditional" Greek dancing whilst offering my son non-alcoholic cocktails
11 hrs
Thanks - yes, it's expensive to get them to sit quietly through the "free" show
agree Tony M : IF as I suspect the use of 'animation' is suspect, in the way Sheila points out, then I think this reading could work, if we assume it's meant to be 'light entertainment'
12 hrs
Thanks, Tony, many family hotels offer light entertainment
agree Phong Le
2 days 4 hrs
Thanks
Something went wrong...
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