Glossary entry

French term or phrase:

Ville sobre

English translation:

Energy saving/sober city

Added to glossary by Lara Barnett
Aug 31, 2019 16:55
4 yrs ago
16 viewers *
French term

Ville sobre

French to English Marketing Advertising / Public Relations
This is from a marketing text for a company promoting shared workspaces in a city. I'm stuck on how to translate "ville sobre" in the slogan "Pour une ville sobre, fluide et inclusive". I'm thinking something like uncluttered, unencumbered etc. but can't really find something that sounds 100% convincing in English. Creative suggestions more than welcome (I have permission to stray from the French as long as I can create something that reads well in English and conveys the idea...) TIA
Change log

Sep 10, 2019 09:10: Lara Barnett Created KOG entry

Discussion

Jay Gonzalez Feb 8, 2020:
Resource-efficient city I posted about using the term resource-efficient. I think if we were to delve into the concept from an urban development perspective, we'd look at how a city use resources, as well as road placement, public transportation, traffic congestion, housing and development, etc. But since this is a marketing text, "resource-efficient" would suffice. "Sustainable" would be too all-encompassing a term, although resource efficiency fits into the larger concept of sustainability.
MatthewLaSon Sep 9, 2019:
@ Lorraine Merci pour votre petite remarque.
Lorraine Dubuc Sep 4, 2019:
@Matthew Parce que sobre en énergie n'est pas seul synonyme de responsable écologiquement? ;) Mais l'idée est bonne.
MatthewLaSon Sep 4, 2019:
On aurait dû écrire: *ville sobre en énergie*

Pourquoi laisser le doute persister! LOL
Lara Barnett Sep 2, 2019:
Sober vs sustainable I agree with BD Finch here, which was the reason I posted the French link. The word use seems to be using sober as in restraint vs unreservedly.
B D Finch Sep 2, 2019:
Sober vs sustainable It seems that "sober" differs from "sustainable" because high energy/resource use could be sustainable if an unlimited supply of that resource were achievable without depleting the Earth's resources. Sobriety, on the other hand, would be necessary if such an unlimited supply were not achievable, so people had be parsimonious with their use of resources. So, sobriety would be a means of achieving sustainability.
Kevin Oheix Sep 2, 2019:
"Sobériser" : innovation, bien-être, durabilité "La ville durable de demain sera, à n'en pas douter, une ville sobre, compatible avec une planète aux ressources limitées"
https://www.futura-sciences.com/maison/actualites/batiment-r...

"s’inscrire dans une démarche de transition énergétique; aménager une ville sobre et durable; associer tous les acteurs du territoire; construire une ville attractive et avec une bonne qualité de vie"
https://villesdurables.ifdd.francophonie.org/index.php/VILLE...

"Ville sobre : Qui promeut l'efficacité énergétique, l'économie circulaire, la réduction des GES"
https://institutvilledurable.fr/la-ville-durable-a-la-franca...

"Sobre et durable : engagé dans une voie vertueuse intégrant les enjeux du changement climatique afin de faire de l’agglomération le premier territoire littoral urbain à afficher un bilan « zéro carbone » en France"
https://www.agglo-larochelle.fr/action-publique/projet-de-te...
B D Finch Sep 1, 2019:
Energy sobriety Well found Lara! Here's another source. So, it's nothing to do with a load of miserable teetotalers in dull suits and ties.

https://www.euractiv.com/section/energy/news/energy-restrain...
"‘Energy sobriety’: A disruptive notion catching on in France"



Stephanie Benoist Sep 1, 2019:
perhaps you could stretch the "practical/ reasonable" concept to "efficient" , which would also tie into the idea of "sobriety" in energy. However, i am quite aware that may stray too far from the origial text.
Sarah Day (asker) Sep 1, 2019:
Thanks for all your help so far! I don't have much more context than what Daryo has found I'm afraid. What I'm translating is actually the visual identity for the brand and this PR phrase pops up in one of the examples of their advertising materials. I might have to ask the client and see if I can get any more information on the meaning of sobre - will let you know if I do!
Lara Barnett Sep 1, 2019:
Sobriety policies... This seems to be something emerging from environmental discussions and policies:
"Moreover, a welldesigned BCA should aim at answering the concerns of developed countries while promoting growth in developing countries, and should be complemented by SOBRIETY POLICIES.15"
https://www.ucu.org.uk/media/5990/UCU-annual-environment-rep...
Daryo Aug 31, 2019:
Mystère et boule de gomme même en ayant la page entière:


Partenariats‎ > ‎
Gecina
Gecina, au coeur de la vie urbaine

Gecina détient, gère et développe un patrimoine immobilier de 19,3 milliards d’euros à fin 2018. La foncière, spécialiste de la centralité et des usages, oriente son activité autour du premier patrimoine de bureaux d’Europe, situé à près de 97% en Ile-de-France, et d’un pôle de diversification composé d’actifs résidentiels et de résidences étudiants. Gecina a inscrit l’innovation durable au cœur de sa stratégie pour créer de la valeur et anticiper les attentes de ses quelque 100 000 clients et utilisateurs finaux, grâce à l’implication et l’expertise de ses collaborateurs, qui s’engagent pour une ville sobre, fluide et inclusive.

http://chaire-immobilier-developpement-durable.essec.edu/par...

sobre = ??? le choix n'est pas simple:

https://www.cnrtl.fr/synonymie/sobre

sobre comme l'opposé de:

https://www.cnrtl.fr/antonymie/sobre

???

they keep reusing the same PR text, not that it makes it any clearer:

https://www.google.co.uk/search?q="pour une ville sobre, flu...
B D Finch Aug 31, 2019:
@Asker I think you need to go back to your client and find out what they want to express. I would have translated it as staid/plain/restrained, none of which seem to be very desirable qualities for a town.
Lorraine Dubuc Aug 31, 2019:
Could this simply mean low-carbon? (sobre) Here is a link explaining what it is. https://taf.ca/programs/low-carbon-cities-canada/, (éco-responsable à faible empreinte environnementale avec transport en commun efficace d'où la référence à la fluidité).
Tony M Aug 31, 2019:
@ Asker Do you have any idea why this shared workspace would affect how 'sobre' the town is?!
Are they hinting at reduced commuter traffic...? Less bustle...? Fewer ugly office blocks...? I really can't get my head round this...!
We have one of these in our city — though I think it may already have died a death!

Proposed translations

+5
19 hrs
Selected

Energy saving/sober city

This seems to be a term coined in France perhaps. The idea seems to suggest that we be more subdued and controlled in our use of electricity, fuel etc. :

La sobriété énergétique
"La sobriété énergétique est une démarche qui vise à réduire les consommations d’énergie par des changements de comportement, de mode de vie et d’organisation collective (moindre usage de la voiture, alimentation plus locale et de meilleure qualité, etc.)."
http://www.virage-energie-npdc.org/imaginer-le-futur/la-sobr...

"There remains enormous potential to decrease consumption way further, without damaging productivity. The French call it ENERGY SOBRIETY!"
https://www.edie.net/news/10/Carbon-Brief--UK-s-emissions-co...

"Ms Batho said she hopes to instil a "logic of energy sobriety," with the new measure, which would not apply to cases in which light was needed out of safety concerns, during festive periods, or for businesses that operate at night."
https://www.telegraph.co.uk/news/worldnews/europe/france/977...


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Note added at 19 hrs (2019-09-01 12:01:56 GMT)
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I have included the use of "sober" in my answer, because it could be that one day English also adopts this idea in its language use - who knows, but "energy saving" or "low consumption" could also work.

--------------------------------------------------
Note added at 19 hrs (2019-09-01 12:10:19 GMT)
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"Moreover, a welldesigned BCA should aim at answering the concerns of developed countries while promoting growth in developing countries, and should be complemented by SOBRIETY POLICIES.15"
https://www.ucu.org.uk/media/5990/UCU-annual-environment-rep...

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Note added at 1 day 17 mins (2019-09-01 17:13:07 GMT)
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You could possibly use "sober City" and then add gloss.
Example sentence:

"Established with sustainable and green standards, the VCQ master plan maximizes the use of the natural elements such as wind, water and sun as well as offers all the benefits of an ENERGY SAVING CITY throughout its design and building material: "

Peer comment(s):

agree Ph_B (X) : Cf. Pierre Rahbi's Vers la sobriété heureuse.
3 hrs
Thank you
agree philgoddard : I disagree with "sober", though. "Sustainable" would be another option.
16 hrs
Thank you.
agree B D Finch : An energy-sober (hyphenated, as it's adjectival) city/town. See my Reference Comment.
20 hrs
Thank you.
agree Daryo : "sober city" or even better "energy-sober" is exactly this new idea // the method of using some other vaguely related existing term just because it's better known makes no sense - that's not translating, that's rewriting to your own preferences.
1 day 14 hrs
Thank you.
agree MatthewLaSon
2 days 12 hrs
Thank you.
agree Lorraine Dubuc
2 days 12 hrs
Thank you.
disagree Jay Gonzalez : 'Sober' is a false cognate here, and 'sustainable' describes the larger picture of what a 'ville sobre' is about. The focus on energy is unnecessarily limiting. This is about being efficient with all resources: energy/electricity, water, waste management.
159 days
Something went wrong...
4 KudoZ points awarded for this answer.
37 mins

pragmatic/rational/... town

Sobre in French can mean sober in the sense of conservative, serious, etc. There are several synonyms you could play with, depending on what you choose for the others. Check this out: https://www.wordreference.com/synonyms/sober

It suggests to me that this workspace is contributing to a serious-minded town aware of its carbon footprint and all the et ceteras.
Something went wrong...
38 mins

Healthy city

in this context
Peer comment(s):

agree Sheila Wilson
4 hrs
Thank you, Sheila!
agree Yolanda Broad
5 hrs
Thank you, Yolanda!
disagree philgoddard : I can't find any evidence of this.
1 day 11 hrs
a sober state is a healthy state all the way... healthy economy, healthy society, etc.etc.
disagree Daryo : a shot in the dark ... that missed!
2 days 8 hrs
Could you be more specific?
Something went wrong...
+1
6 hrs

quiet/low-key

Peer comment(s):

agree Marian Vieyra : I think low-key fits the context.
7 hrs
Thank you Marian!
Something went wrong...
17 hrs

Practical

In terms of being sensible and responsible.
Something went wrong...
160 days

Resource-efficient city

The smoothest-sounding translation in English would be "resource-efficient". The term also aligns with sustainability-minded city design. It does not equate "sustainable", but represents an aspect of sustainability.

Sciences Po Presse also published a book that gives more context to the French term. The book is entitled Villes sobres: Nouveaux modèles de gestion des ressources.

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Note added at 160 days (2020-02-08 09:14:35 GMT) Post-grading
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This post is an interview with the director of the Sciences Po publication I mentioned: https://forumurbain.u-bordeaux.fr/Actualites/Rencontre-13-To...

It sheds more light on the scope of this concept
Something went wrong...

Reference comments

1 day 15 hrs
Reference:

"Energy-sober" as an adjective

https://www.researchgate.net/publication/317539631_A_2000-WA...
"Proposals of [sic] an energy-sober society"

https://afse2017.sciencesconf.org/142897/document
"This clearly requires that the global system of climate change control rest on objective mechanisms, economic in particular, and that carbon pricing and preferably market mechanisms can facilitate equal efforts from all Parties and then convergence towards the path of an energy-sober economy. It is a obviously a question of efficiency, but also an issue of equity because the effort by every stakeholder (country, and in each country each group of citizens) can thus be precisely measured and eventually compensated for by adequate transfers."

https://ec.europa.eu › research › participants › documents › downloadPublic
Mar 21, 2017 - November 2016, in order promote the achievement of Europe's 2030 climate and energy commitments, and to pursue an energy sober Europe ...

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Note added at 1 day 15 hrs (2019-09-02 08:52:13 GMT)
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https://www.hecalumni.fr › event › 2017/05/03
May 3, 2017 - The Paris Agreement sets the world on a course to an energy-sober and low carbon economy.

https://www.tandfonline.com/doi/full/10.1080/09613218.2016.1...
"The first evaluations are appearing now (Energiesprong, 2016 Energiesprong. (2016). Eerste ervaringen met prestatiegarantie voor nul op de meter woningen (First experiences with performance guarantees for zero on the meter dwellings). Retrieved from
http://energielinq.nl/resources/monitoringprestatiegarantie
. [Google Scholar]), but they are only based on just a few cases. Some of the occupants are satisfied, but others are dissatisfied because the energy demand concept is below their expectation. It is based on lower indoor temperatures (20°C), short times for showering and an energy-sober lifestyle. If these occupants exceed the allowed level of energy use, then they have to pay extra for it. "
Peer comments on this reference comment:

agree Lorraine Dubuc
1 hr
Thanks Lorraine
agree Kevin Oheix : "Shifting to a carbon- and energy-sober society", https://www.eesc.europa.eu/sites/default/files/resources/doc...
2 hrs
Thanks Kevin
agree Daryo
17 hrs
Thanks Daryo
agree MatthewLaSon
1 day 15 hrs
Something went wrong...
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