Feb 15, 2009 03:55
15 yrs ago
1 viewer *
Indonesian term
kritis
Indonesian to English
Other
Advertising / Public Relations
advertising slogan for a brand of cigarettes
This word appears as the slogan for a brand of cigarettes. I am interested to know not just the literal meaning (which is clear enough) but its connotations or any popular extensions of meaning -- what does it communicate in such a context.
Proposed translations
(English)
5 | analytical | Hipyan Nopri |
4 +1 | all-important | argosys |
3 | critical | Hadiyono Jaqin |
Proposed translations
9 hrs
Selected
analytical
My understanding of the term in this context,
kritis = analytical
Oxford,
analytical = using a logical method of thinking about something in order to understand it, especially by looking at all the parts separately.
Thus, it denotes a smoker that is smart and does not just take everything for granted.
kritis = analytical
Oxford,
analytical = using a logical method of thinking about something in order to understand it, especially by looking at all the parts separately.
Thus, it denotes a smoker that is smart and does not just take everything for granted.
4 KudoZ points awarded for this answer.
Comment: "As a word to describe the self-image promoted by a cigarette brand (and adopted by a young smoker) "smart" sounds better than analytical. Many thanks for your kind help."
58 mins
critical
A serious condition/situation = kritis
+1
3 hrs
all-important
Because it is an ad promoting a cigarette brand, "kritis" would probably mean "critical" in a positive sense, such as "all-important" or its synonyms "high priority, pressing, significant, strategic, urgent, vital, weighty."
Note from asker:
Thank you for your very helpful answer. I have posted a comment (above) giving more context. What I need is a positive expression and all I can think of is "discriminating". |
Peer comment(s):
agree |
John Gare (X)
: but the asker's term 'discriminating' is the one I had in mind.
17 hrs
|
Discussion
“Persepsi terhadap perilaku merokok sesuai dengan pencitraan iklan rokok, karena slogan-slogan iklan rokok memperlihatkan citra yang dibangun untuk menarik perhatian dan untuk menumbuhkan gaya hidup. Citra-citra tersebut meliputi Percaya Diri, Keren, Setia Kawan, Kreatif, Pemberani, Suka Menolong, Gaul, Berjiwa Petualang, Pria Sejati, Kritis, dan Gagah.